State of Oklahoma performance plan and highway safety plan

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TABLE OF CONTENTS
Executive Summary ...........................................................................................................1
Legislative Issues .................................................................................................................2
Vision / Mission ...................................................................................................................3
Performance Plan...............................................................................................................5
Oklahoma Demographics .............................................................................................6
Problem Identification Process .....................................................................................7
List and Descriptions of Data Sources ..........................................................................8
Problem Identification ................................................................................................11
Highway Safety Planning Process ..............................................................................19
Establishing Goals and Performance Measures ..........................................................21
Planning Participants / Partners ..................................................................................22
Goals/Core Performance Measures ............................................................................23
Organizational Chart … ..............................................................................................26
Project Selection and Development ............................................................................27
Highway Safety Plan ........................................................................................................29
Planning and Administration ......................................................................................31
Objectives, Strategies, and Projects ............................................................................31
Budget Summary ........................................................................................................32
Alcohol .......................................................................................................................33
Problem ID ..................................................................................................................33
Objectives, Strategies, and Projects ............................................................................33
Budget Summary ........................................................................................................40
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Motorcycle Safety .......................................................................................................43
Problem ID ..................................................................................................................43
Objectives, Strategies, and Projects ............................................................................43
Budget Summary ........................................................................................................45
Occupant Protection ....................................................................................................47
Problem ID ..................................................................................................................47
Objectives, Strategies, and Projects ............................................................................47
Budget Summary ........................................................................................................50
Police Traffic Services ................................................................................................51
Problem ID ..................................................................................................................51
Objectives, Strategies, and Projects ............................................................................52
Budget Summary ........................................................................................................55
Traffic Records ...........................................................................................................57
Problem ID ..................................................................................................................57
Objectives, Strategies, and Projects ............................................................................57
Budget Summary ........................................................................................................60
Railroad Highway Crossing ........................................................................................61
Problem ID ..................................................................................................................61
Objectives, Strategies, and Projects ............................................................................61
Budget Summary ........................................................................................................61
Paid Media ..................................................................................................................63
Sports Marketing ........................................................................................................64
Budget Summary ........................................................................................................65
Combined Enforcement Pilot Project .........................................................................66
Certificates and Assurances ............................................................................ Appendix A
Equipment Justification .................................................................................. Appendix B
Attitude Survey ................................................................................................ Appendix C
Program Cost Summary.................................................................................. Appendix D
HSP Match Review .......................................................................................... Appendix E
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EXECUTIVE SUMMARY
As FY 2011 comes to a close, we can look back on some significant accomplishments and
look forward to addressing the challenges of FY 2012. The overwhelming good news is that
Oklahoma is on track for continued reductions in traffic fatalities. After a peak of 803
fatalities in 2005, we have seen steady reductions each year to the current 668 (early state
and 2010 estimates. Alcohol impaired occupant fatalities have decreased from 242 in 2008
to 235 in 2009 (FARS).
We are continuing to address our seat belt use rate with an aggressive, multifaceted program.
Under the direction of a full time Law Enforcement Occupant Protection Specialist, law
enforcement agencies, traffic safety advocates, educational professionals and local media
outlets, the OHSO continues to implement the provisions of a statewide occupant protection
plan. Concentrating primarily on central Oklahoma, we are forging new coalitions; creating
new partnerships and developing new focused law enforcement initiatives. Our efforts are
beginning to pay off. Unrestrained occupant fatalities decreased from 338 in 2008 to 306 in
2009, with early 2010 estimates indicating a continuation of that downward trend. Although
our most recent survey shows the current use rate remained unchanged at 89.5%, the rate for
the metropolitan Oklahoma City area, the focus of most of our recent efforts, has increased.
Central to our effort is the ―Clicks on Route 66‖ program. The program is designed to
increase awareness along that fabled corridor and to leverage law enforcement efforts
through joint checkpoints and saturation patrols. The program has proven popular and is
being expanded to include the states of Illinois, Missouri, Texas, New Mexico and Arizona.
It is our belief that with this traditional combination of education, awareness and
enforcement, we will continue to a positive impact on Oklahoma‘s seat belt use rate.
Unfortunately, certain specific categories of traffic collisions are not as favorably
represented. As motorcycle registrations in our state continue to dramatically increase, we are
challenged to hold the line on fatal motorcycle collisions. Motorcycle fatalities increased
from 89 in 2008 to 108 in 2009. In FY 2010 we partnered with the Edmond Police
Department to develop a statewide motorcycle safety and awareness program. That project
has shown tremendous potential and in FY 2012 we are expanding it to include the
Oklahoma Highway Patrol and the Broken Arrow Police Department. The state‘s Motorcycle
Safety Advisory Committee is fully functioning and has a dedicated funding stream which
should significantly increase our ability to impact motorcycle safety. The good news is that
early state estimates indicate a significant downturn in motorcyclist fatalities for 2010.
Since 2005, the number of persons killed in alcohol related collisions has remained relatively
constant. In 2009 we experienced 235 fatalities compared to 232 in 2005, a 1.3% increase.
The average for the past 5 years has been 226. While maintaining our core impaired driving
support programs, we are dramatically increasing the number of law enforcement agencies
conducting impaired driving prevention projects. Beyond our statewide Section 410 program
involving the Oklahoma Highway Patrol and the Oklahoma County Sheriff‘s Office, we are
working with approximately 50 local and county law enforcement agencies in order to reduce
the number of Oklahomans affected by this most preventable of collisions.
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We are continuing our ‗targeted community‘ approach to high collision areas of the state
initiated in FY 2009. However, beginning FY 2012 we will be focusing our efforts on high
collision corridors, regardless of jurisdiction. Working with the Oklahoma Department of
Transportation and the Oklahoma Highway Patrol, the State will be designating certain
roadways as ―High Collision Corridors‖. Through coordination of state, county and local
resources, it is our intent to enforce, educate and engineer collision solutions along these
corridors.
The Oklahoma Highway Safety Office is proud of the significant accomplishments of our
partners in recent years and we look forward to addressing future challenges. We believe our
FY 2012 Highway Safety Plan to be a sound, comprehensive approach to reducing fatal and
serious injuries from traffic related collisions.
Legislative Issues
During the most recent session of the Oklahoma legislature, 1st of the 53nd, many bills were
introduced in an effort to improve traffic safety in Oklahoma. OHSO supported legislation
directed at impaired drivers, distracted driving and improved occupant protection. A review
of legislation enacted during FY 2011 will be included in the FY 2011 Annual Report.
In the upcoming session, 2nd of the 53rd, it is our intent to work with the Department of Public
Safety‘s legislative staff to generate support in two major categories; distracted driving and
occupant protection. It is our belief that increasing fines for failure to wear seat belts will be
the most effective means of reducing unrestrained fatalities in Oklahoma. Although impaired
driving related fatalities remain relatively unchanged in recent years, we believe the current
laws are sufficient and intend to focus our resources on increased enforcement and awareness
as major impaired driving countermeasures.
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OKLAHOMA HIGHWAY SAFETY OFFICE
VISION
Create and maintain an environment
where Oklahoma roadways are safe for everyone
VALUES
Integrity
Service
Excellence
PRINCIPLES
Credibility
Teamwork
People
MISSION
To combat the number and severity of traffic crashes
by developing and supporting
educational, enforcement, and engineering programs
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FY 2012
PERFORMANCE PLAN
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Oklahoma Demographics
Oklahoma ranks 18th in size with a land area of 68,6671 square miles and is located almost in the
center of the United States. It is bordered by Texas to the south, Arkansas and Missouri to the east,
Kansas and Colorado to the north and New Mexico and Texas to the west. Western Oklahoma,
mostly in the Panhandle, is the Great Plains Region and is flat with few trees and water. The central
two-third of the State is the Osage Plains with gently rolling hills, broken up by the Wichita
Mountains and the Arbuckle Mountains in the southwest. The Gypsum Hills are to the west. The
Ozark Plateau in the northeastern corner of the State is a green, hilly region with streams cutting steep
valleys into the limestone formations. The Arkansas Valley is to the south of the Ozark Plateau. The
Ouachita Mountains in the southeast are mostly sandstone ridges separated by narrow valley. Along
the Red River in the southeastern part of the State is the West Gulf Coastal Plain.
Oklahoma‘s roadway system of 113,1472 total miles includes 669 miles of Interstate, 559 miles of
Turnpike, 11,601 miles of State and Federal Highways, 284 miles of State Park roads, 86,665 miles
of county roads, and 12,865 miles of local city streets.3
The 2010 Census shows Oklahoma‘s population increased by over 300,000 (8.7%) to a total
population of 3,751,351 in 77 counties. Sixty-five percent of the state‘s population is urban and 35
percent is rural. During the past decade, Oklahoma‘s growth rate was 9.7 percent. Descendants from
the original 67 tribes living in Indian Territory still live in Oklahoma. Thirty-five of the Indian tribes
currently living in Oklahoma are headquartered in the state. Racial categories from Census 2010
show the following counts for Oklahoma: White only-72.2%, American Indian/Alaska native only-
7.4%, Black/African American only-7.4%, Asian only-1.7%, Native Hawaiian/Pacific Islander only
0.1%. The Hispanic or Latino Origin population increased by 85.2% from 1990 to 2010.
There were 3,882,026 registered vehicles in Oklahoma in 2010 with 74.1% (2,887,797) registered
automobiles. Motorcycle registrations have increased dramatically. Since 2005 registrations have
increased from 81,693 to 124,926 in 2010; a 53% increase! There were 2,533,888 licensed drivers in
Oklahoma in 2010.4 There are 152 hospitals in Oklahoma with 104 hospitals licensed in the category
of traumas and emergency operative services.5 In addition to the Oklahoma Highway Patrol, there are
338 police departments, 77 sheriff offices, and 36 campus police departments.6 The State of
Oklahoma ranks as the largest employer in Oklahoma, followed by Wal-Mart/Sam‘s Club and Tinker
Air Force Base. Wal-Mart/Sam‘s Club ranks as a Fortune 500 player with a large Oklahoma
presence.7
1 Oklahoma Crash Facts. 2010 Oklahoma Department of Public Safety, Oklahoma Highway Safety Office.
2 Oklahoma Crash Facts. 2010 Oklahoma Department of Public Safety, Oklahoma Highway Safety Office.
3 Oklahoma Total Road Mileage: Mileage as of December 31, 2000. Oklahoma Department of Transportation, Planning Division, GIS
management Branch, Road Inventory Section. 2001.
4 Oklahoma Crash Facts. 2010. Oklahoma Department of Public Safety, Oklahoma Highway Safety Office.
5 Oklahoma State Department of Health.
6 Oklahoma Association of Chiefs of Police.
7 Oklahoma Department of Commerce. Major Oklahoma Employers. September 8, 2010
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PROBLEM IDENTIFICATION PROCESS
The Oklahoma Department of Public Safety maintains a database of crash records as reported
by law enforcement agencies throughout Oklahoma. This database includes crashes resulting
in injury, death or property damage of $500 or more. Non-traffic crashes occurring on
private or public property are also included in this database, but are not used in analysis.
Data elements included relate to information on vehicles, roadways, crash circumstances,
drivers, passengers, pedestrians, motorcyclists, and bicyclists involved in these crashes.
The OHSO Data Analyst prepares an annual Crash Facts book analyzing collisions for the
most recent and past several years of state data. Traffic collisions are organized into a
variety of classifications; i.e. KAB [Fatalities, Incapacitating Injuries, Non-
Incapacitating Injuries], Fatal, Unsafe Speed, Alcohol/Drug-Related, Motorcycle,
Pedestrian, and Bicycle. An in-depth analysis is done to determine primary causation,
location, contributing factors, vehicle type, time of day, day of week, age, gender, etc.
This information is applied to each county and city in Oklahoma with a population of over
5,000. While this analysis allows for in depth planning and program countermeasures, for
uniformity FARS data alone are used to define the state‘s goals in the annual Highway Safety
Plan and Performance Plan. Every effort is made to ensure that state data and FARS data are
consistent in comparable categories.
Each classification of traffic collisions is analyzed in order to establish priorities for program
implementation and include:
Change in collisions, fatalities, and injuries from the previous year
5-year trend of collisions, fatalities, and injuries
Trend charts of collisions, fatalities, and injuries
Tables with actual numbers of collisions, fatalities, and injuries
Comparison of rural and urban collisions
Causes of collisions
Comparison of counties‘ collision rates per VMT and actual collision numbers
Comparison of cities‘ collision rates per VMT and actual collision numbers
Comparison of actual number of persons killed and injured
Data and other information are discussed, reviewed, analyzed, and evaluated among the
various agencies to pinpoint specific traffic safety problems. Fatal and serious injury crashes
on Oklahoma‘s streets and highways are identified as primary traffic safety problems based
on the problems identified through the above process, OHSO recommends specific
countermeasures that can be implemented to promote highway safety in an effort to reduce
the incidence and severity of traffic crashes in the State. FARS data and data obtained from
the Oklahoma Department of Public Safety database are compared to determine omissions
and inaccuracies to improve the data quality.
Population data are derived from the latest census information collected by the U.S. Census
Bureau and published by the Oklahoma Department of Commerce. Population data are
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evaluated each year, based on the latest census and are considered in the development of the
Problem Identification.
A Traffic Records Assessment was conducted in November 2009 and the Oklahoma Traffic
Records Council used this report to establish new goals to improve our traffic records
program. Those goals are reviewed and amended as necessary on an annual basis. Much
improvement is being made in traffic records in Oklahoma due to funds earmarked for traffic
records through SAFETEA-LU legislation.
LIST AND DESCRIPTION OF DATA SOURCES
Fatality and Other Crash Reports
The Oklahoma Department of Public Safety (DPS) collects fatality and other crash reports.
The majority of collision reports are received as paper copies and are manually input by the
Records Management Division into the DPS mainframe computer. Recent improvements
have allowed for electronic submission by all OHP troopers and in CY 2010, several select
communities began submitting reports via the Internet. The data are then downloaded into a
DB2 server where the analyst can access the data. Data are analyzed using SPSS software.
Very recent improvements allow for all electronic collision reports to be submitted to the
University of Oklahoma for uniform formatting and error checking prior to submitting to
DPS.
Occupant Protection Surveys
The University of Central Oklahoma is our contractor for the State’s annual occupant
protection and child restraint surveys. Their first survey for this office has recently been
conducted and the results are being analyzed at the time of this publication. Although the
survey results are included in this document, they were not available to be considered during
our Problem Identification process. Historical data have been used to establish future
benchmarks. Safety belt and child restraint surveys are conducted each year using NHTSA‘s
approved methods to determine the State‘s use rate. It is our intent to conduct another
motorcycle helmet use observational surveys in FY 2012. Results of the FY 11 survey will be
discussed in the FY 11 Annual Report.
FARS
For consistency, the most recently available FARS data (2009) are used to establish
OHSO’s performance measures. That information, supplemented by DPS injury and
Oklahoma Tax Commission vehicle mileage data, is used to set future goals and
evaluate past progress. DPS and FARS data are regularly evaluated for accuracy and if
discrepancies are found, research is conducted to determine the cause and necessary
corrections are made.
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Crash Rates
The Oklahoma Department of Transportation and the Oklahoma Tax Commission provide
vehicle miles traveled for the entire State and each county within Oklahoma. Population data
are obtained from the Oklahoma Department of Commerce. Crash, Fatality, and injury rates
for counties and for the state are computed using vehicle miles traveled and population.
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PROBLEM IDENTIFICATION
The Oklahoma Highway Safety Offices uses a variety of data sources in order to define our
collision challenges. The following performance charts are based on 5 years of final FARS
data, unless otherwise noted. State projections for the current and previous year are included
to provide insight with regard to previously established performance measures.
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The number of fatalities in traffic crashes in Oklahoma has steadily decreased
over the past five years (2005 – 2009). For that time frame, fatalities have
decreased 8% and early state estimates for 2010 indicate continued decreases.
State data indicate an increase in serious injuries over 2009; however, the 6 year trend
line suggests a continuation of the overall decreases since 2005. Since that year we
have experienced a 5.4% reduction. The trend line indicates we are right on target for
our 2011 goal projection.
17505 17488
17663
16458
16077
16557
15910
15000
15500
16000
16500
17000
17500
18000
2005 2006 2007 2008 2009 2010 2011
Number of Serious Injuries (state data)
Injuries Goal Performance Trend
803
765 766
750
738 734
726
680
700
720
740
760
780
800
820
2005 2006 2007 2008 2009 2010 2011
Fatality Trend
Fatalities Goal Performance Trend
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Oklahoma‘s fatality rate per 100 million VMT increased somewhat for 2009, even
though the number of fatalities continues to drop. Our most recent rate of 1.57 is well
below the rate of 1.71 in 2005. The trend line suggests continued decreases for 2010
and right in line with our 2010 and 2011 goal projections.
Fatalities in alcohol-impaired traffic crashes increased steadily from 2006 to
2008. Oklahoma experienced a decrease from 242 in 2008 to 235 in 2009. The
trend line suggests a slight increase for 2010.
1.71
1.57
1.61 1.55
1.57
1.52 1.51
1.35
1.40
1.45
1.50
1.55
1.60
1.65
1.70
1.75
2005 2006 2007 2008 2009 2010 2011
Fatality Rate
per 100 Million VMT
Fatality Rate Goal Performance Trend
232
199
223
242
235 239 239
0
50
100
150
200
250
300
2005 2006 2007 2008 2009 2010 2011
Alcohol-Impaired Driving Fatalities
Based on All Involved Drivers & Motorcycle Operators with .08+ BAC
Fatalities Goal Performance Trend
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Fatalities in speed-related crashes decreased 27.3% from 2005 to 2007. This
significant reduction places the slight increases in 2008 and 2009 out of
perspective. Over the past 5 years the number of people fatally injured in speed
related collisions has decreased by 20.1%. The trend line suggest our goals for
2010 and 2011 are achievable.
The number of unrestrained fatalities decreased significantly from 2005 to
2009. This drop from 378 to 306 represents a 19.0% reduction. The latest
FARS data (2009) indicate a reduction from 338 in 2008 to 306 in 2009
(9.5%).The trend line suggests reductions well below our 2010 and 2011
projections.
293
269
213 221
234
217 214
100
150
200
250
300
350
400
2005 2006 2007 2008 2009 2010 2011
Speed-Related Fatalities
Fatalities Goal Performance Trend
378
351
318
338
306
331 328
200
250
300
350
400
2005 2006 2007 2008 2009 2010 2011
Unrestrained Passenger Vehicle Occupant Fatalities
Fatalities Goal Performance Trend
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Unfortunately, the number of motorcyclist fatalities in Oklahoma continues to
increase. With the ever increasing number of motorcycle registrations in Oklahoma,
our goal of maintaining fatalities at the 2008 level has proven to be a challenge.
Although we saw a 21.3% increase in 2009, early 2010 figures (state) reflect a
significant decrease.
The number of un-helmeted motorcyclist fatalities increased steadily from
2006 to the present (2009). Just as motorcycle fatalities have increased, so
have un-helmeted fatalities; fortunately, early 2010 (state) data indicate a
decrease for 2010.
77
64
76
89
108
86 86
0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010 2011
Motorcyclist Fatalities
Fatalities Goal Early State Performance Trend
58
48
52
65
78
63 63
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010 2011
Unhelmeted Motorcyclist Fatalities
Fatalities Goal Early State Performance Trend
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The number of drivers under age 21 involved in fatal crashes continue to
decrease. Since 2005, drivers under age 21 fatally injured in collisions has
decreased 23.3% from 150 to 115 in 2009. Trend line suggests a continued
decrease.
Pedestrian fatalities decreased from 50 in 2008 to 31 in 2009, a 38% decrease.
With the exception of a spike in 2007, they have steadily decreased since
2005. The trend line suggests continued decreases.
150
135 129
139
115
137 136
50
70
90
110
130
150
170
2005 2006 2007 2008 2009 2010 2011
Drivers Under 21 in Fatal Crashes
Drivers Goal Performance Trend
50
46
67
50
31
50 49
0
10
20
30
40
50
60
70
80
2005 2006 2007 2008 2009 2010 2011
Pedestrian Fatalities
Fatalities Goal Performance Trend
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Seat belt use rates in Oklahoma ‗plateaued‘ between 2006 and 2009, with very
little change. In early 2010, we implemented an aggressive enforcement and
awareness program to increase Oklahoma belt use and experienced an
increase to 85.9%. However, our most recent survey indicates no change over
2010.
Oklahoma‘s CPS use rate has remained relatively unchanged since 2006.
Between that date and the most recent survey (2010), we show a slight
reduction from 86.7% to 85.5% (1.2%). It is our belief that changes to our
CPS program during FY 10 and FY 11 will result in an increase.
82.7%
86.7%
85.4% 85.0%
86.3% 85.5%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
2005 2006 2007 2008 2009 2010 2011
Child Restraints
Child Restraint Use Performance Trend
83.1%
83.7%
83.1%
84.3% 84.2%
85.9% 85.9%
81.0%
82.0%
83.0%
84.0%
85.0%
86.0%
87.0%
2005 2006 2007 2008 2009 2010 2011
Safety Belt Use Rate
Safety Belt Use Performance Trend
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HIGHWAY SAFETY PLANNING PROCESS
The Oklahoma Highway Safety Office (OHSO) provides leadership and coordination for
Oklahoma=s traffic safety efforts. The OHSO continues to expand partnerships, while
maintaining and energizing current partners.
The core of our process is the staff of the OHSO. Our partners include state agencies,
state, county and local law enforcement agencies, as well as a variety of traffic safety
advocacy and minority concern groups. The process is a circle, with no beginning and no
end. At any one point in time, the OHSO may be working on the last fiscal year, the current
year, and the next year.
The OHSO Data Analyst prepares an annual Crash Facts publication and a Problem
Identification based on at least four years of state crash data and an estimation of the
immediate past year‘s crash data in order to determine the nature of our traffic safety
challenges. Following analysis of the data, the Data Analyst provides a ranking of cities and
counties where the data indicates the problems occur. This allows OHSO to look at the
problems, where they occur, and provide programs and services where the need is greatest.
The Problem Identification and the annual Crash Facts Book are used by many highway
safety professionals to evaluate what traffic safety priority areas need emphasis. Numerous
applicants for traffic safety grants do, and must, use statistical problem identification to
support their applications. The concerns of highway safety partners are heard and discussed
at conferences, workshops, and meetings. During special emphasis periods, surveys may be
sent to appropriate agencies to ascertain priorities for the coming year. Several national level
agencies, such as MADD, have rate-the-state reviews. The OHSO considers such
evaluations. OHSO‘s Problem Identification data are used for internal processes, such as
application evaluation, ranking and program selection. Annual goals are established using
the latest FARS data (or State data in the absence of specific FARS data).
The OHSO is an active member of the Oklahoma Traffic Records council, which is vital
to traffic safety-related discussions and improvement efforts. Participants are State
agencies, such as the Oklahoma Department of Transportation (ODOT), Oklahoma
Department of Public Safety (DPS), Oklahoma Tax Commission (OTC), and the
Oklahoma State Department of Health (OSDH). Organizations such as the Oklahoma
City and Tulsa Police Departments, Federal Highway Administration (FHWA), and the
Federal Motor Carrier Safety Administration (FMSCA) also are represented. Ideas
from those and other agencies are received on a regular basis. The National Highway
Traffic Safety Administration (NHTSA) Region 6 makes regular input for consideration, and
the OHSO participates in strategic planning with them. The OHSO communicates with the
Indian Nations concerning potential projects with Native American groups or tribes. The
OHSO staff briefs groups and/or participates in meetings regularly. The OHSO‘s Law
Enforcement Liaisons meet with statewide law enforcement personnel on a regular basis.
The OHSO also chairs regular meetings of the Oklahoma Highway Safety Forum, a traffic
safety advocacy groups, consisting of senior representatives of OHSO, FHWA, FMCSA,
Safe Kids Oklahoma, AAA Oklahoma, ODOT, Oklahoma Association of Chiefs of Police,
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etc. This group discusses highway safety issues and solutions, legislation, and any subject
related to highway safety.
The Records Management Division of the Oklahoma Department of Public Safety maintains
a database of crash records as reported by law enforcement agencies throughout Oklahoma.
This database includes crashes resulting in injury, death or over $500 property damage. Non-traffic
crashes occurring on private or public property are also included in this database.
Data elements included relate to information on vehicles, roadways, crash circumstances,
drivers, passengers, pedestrians, motorcyclists, and bicyclists involved in these crashes.
After our Problem Identification is completed, the OHSO conducts strategic planning
sessions with its entire staff to identify goals and performance measures for the upcoming
Highway Safety Plan. These sessions build on: (1) previous strategic planning sessions held
during the year and the resulting OHSO Strategic Plan; (2) problem identification based on
data analysis; and (3) the Oklahoma Crash Facts Book data. Results (i.e., reduced KAB=s
and increased usage of restraints, etc.) from previous years also are considered. The OHSO
staff (full staff: Director, Assistant Director, Chief of Highway Safety Programs, Program
Managers, data analysts, and resource and administrative staff personnel) also consider how
well last year=s goals and performance measures were met.
The Oklahoma Highway Safety Office staff members meet several times during the selection
process to discuss and rank applications. Evaluation criteria include such elements as:
problem identification, project goals and objectives, project description, evaluation, cost
assumption, and budget. Additionally, the application is reviewed to determine if the project
is innovative, if there is a local match, if there is active community involvement, etc. We do
not rely solely on unsolicited grant applications, but use a proactive process of
identifying areas of the state where low seat belt use rates and higher than normal
collisions would benefit from additional enforcement, education or awareness
programs. Agencies in these areas are requested to partner with OHSO to design programs
to address specific causal factors at high crash locations.
The process is fluid. The SAFETEA-LU requirements, regarding incentive funds, and
detailed criteria demand flexibility in the process. The uncertainty of reauthorization has
required no less flexibility. The OHSO attempts to statistically address identified problems
using the best solutions proven to work, while simultaneously seeking out innovative
solutions and new partners.
January: Establish preliminary state goals and post for applicant reference. Post state
goals on web-site for applicant consideration.
March: Host annual statewide workshop to discuss issues and future priorities with
partners. Set initial performance goals and objectives, and benchmarks.
Receive local government applications at OHSO. Complete Problem
Identification.
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April: Implement project selection process.
April – May: When required, receive Department of Central Services applications.
Program and project selections completed.
June: Send out project selection letters.
June-July: Develop grant agreements/ Create Highway Safety Plan/Performance Plan
(HSP/PP)/ Finalize state goals for project implementation.
August: Submit HSP/PP.
September: Draft grant agreements.
October: Implement grant agreements and contracts.
November: Draft Annual Report.
December: Submit Annual Report.
ESTABLISHING GOALS AND PERFORMANCE MEASURES
Following the development of problem identification data, the OHSO conducts strategic
planning sessions with its entire staff to identify goals and performance objectives for
the upcoming Highway Safety Performance Plan. During these sessions, OHSO staff
members evaluate the most recent collision information from the Oklahoma Crash
Facts Book, FARS data, Attitude and Awareness surveys, as well as the performance
results from prior years and rank our problems and prioritize strategies.
The entire OHSO staff meets to consider how well last year‘s goals and performance
measures were met and to consider the input from our statewide partners. These meetings are
conducted at least twice a year; prior to HSPP and Annual Report submission. The process is
subjective.
The specific performance goals and target dates were set based on past trends and the staff‘s
experience. Data from the last three to five years are used in setting goals. NHTSA’s
performance measures, published in the Region 6 Regional Action Plan, and the State’s
Strategic Highway Safety Plan are considered and reviewed for consistency with
OHSO’s performance measures. For FY 2012, recommendations of the FY 2011 SMR
were reviewed for their potential impact on our proposed goals and performance
measures. We review and encourage our partners to evaluate NHTSA’s publication,
“Countermeasures That Work” and to establish similar, proven strategies.
The OHSO recognizes that achievement of quantified performance goals is dependent not
only on the work of the OHSO, but also on the collaborative and ongoing efforts of a
multitude of government and private entities involved in improving highway safety.
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Advances in vehicle technology, coupled with expanded participation by the public health
and private sectors (Safe Communities Concept), and aggressive traffic safety education,
enforcement and engineering programs should make the goals achievable.
PLANNING PARTICIPANTS AND PARTNERS
While the Oklahoma Highway Safety Office provides leadership and coordination for
Oklahoma’s traffic safety efforts, we are supported by a variety of traffic safety advocates.
Our partners include state agencies, local law enforcement agencies, faith groups, diversity
groups, safety advocates and others interested in promoting traffic safety. Their input into
our planning process is invaluable.
The OHSO is an active member of the Oklahoma Traffic Records council, which is vital to traffic
safety-related discussions and improvement efforts. Participants are State agencies, such as the
Oklahoma Department of Transportation (ODOT), Oklahoma Department of Public Safety
(DPS), Oklahoma Tax Commission (OTC), and the Oklahoma State Department of Health
(OSDH). Organizations such as the Oklahoma City Police Department, Federal Highway
Administration (FHWA), and the Federal Motor Carrier Safety Administration (FMSCA) also are
represented. Ideas from those and other agencies are received on a regular basis. The National
Highway traffic Safety Administration (NHTSA) Region 6 makes regular input for consideration,
and the OHSO participated in strategic planning for them. The OHSO communicates with the
Indian Nations concerning potential projects with Native American groups or tribes. The OHSO
staff briefs groups and/or participates in meetings regularly. The OHSO‘s Law Enforcement
Liaisons meet with law enforcement personnel on a regular basis. Each year a traffic safety forum
is conducted where issues and priorities are discussed with partners.
The OHSO also chairs regular meetings of the Oklahoma Highway Safety Forum consisting of
senior representatives of OHSO, FHWA, FMCSA, Safe Kids Oklahoma, AAA Oklahoma,
ODOT, Oklahoma Association of Chiefs of Police, etc. This group discusses highway safety
issues and solutions, legislation, and any subject related to highway safety.
Active participation in the development of the State‘s Strategic Highway Safety Plan allowed for
integration and coordination of key strategies for improving collaborative efforts in addressing
highway safety counter measures.
OHSO has cultivated excellent working relationships with most of Oklahoma‘s established law
enforcement agencies since being legislatively created in 1967. We pride ourselves in the
professionalism of these agencies and count on them for support. In order to conduct effective
traffic enforcement programs, we believe these agencies must be governed by an internal set of
operational policies. Such policies would include the regulation of seat belt use, equipment
purchasing, maintenance and tracking. In addition, we actively encourage our law enforcement
partners to regulate police pursuits by adopting policies similar to that developed by the
International Association of Chiefs of Police.
23
FY 2012 PERFORMANCE MEASURES
Overall Performance Measures
To reduce the total number of traffic fatalities by 1.0% annually from 738 in 2009 to 695 in 2012.
To reduce the number of serious traffic related injuries by 1.0% annually from 16,557 in 2010
(current state data) to 16,227 in 2012.
To reduce the number of traffic related fatalities per 100 million vehicle miles traveled by .01
(F/VMT) annually from 1.57 in 2009 to 1.54 in 2012.
Occupant Protection Measures
To reduce the number of unrestrained occupant fatalities, all seating positions by 2.0% annually from
306 in 2009 to 288 in 2012.
To increase the safety belt use rate from 85.9% in 2011 (most current) to 88.0% in 2012.
Alcohol/Impaired Driving Measure
To reduce the number of fatalities involving drivers or motorcycle operators with .08+ BAC 1.0%
annually from 235 in 2009 to 229 in 2012.
Speed Measure
To reduce the number of speed related fatalities by 3.0% annually from 234 in 2009 to 213 in 2012.
Motorcycle Safety Measures
To reduce the number of motorcyclist fatalities 1.0% per year from 89 in 2008 to 85 in 2012 (2008
used basis for projection as 2009 appears to be an anomaly).
To reduce the number of un-helmeted motorcyclist fatalities 1.0% per year from 65 in 2008 to 51 in
2012 (2008 used as a basis for projection as 2009 appears to be an anomaly).
Youthful Driver Measure
To reduce the number of drivers under age 21 in fatal traffic crashes by 1.0% annually from 115 in
2009 to 112 in 2012.
Pedestrian Safety Measure
To reduce the number of pedestrian related fatalities by 0.05% annually from 50 in 2008 to 49 in
2012. (2008 used as a basis for projection as 2009 appears to be an anomaly).
Railroad/Highway Crossing Measure
To reduce the number of railroad highway crossing fatalities 10% from 16 in 2010 to 14 in 2012
(State data).
24
25
Previous FY
Goal
Projection
Prelimin
ary State
Data **
Current
FY Goal
Projection
Short
Term
Goal
Interme
diate
Goal
Long
Term
Goal
2006
Baseline
2007 2008
2009 Most
current
2010 2010 2011 2012 2013 2014
Total 765 766 750 738 734 668 726 695 681 667
Rural 586 540 523 498 x x x 469 459 450
Urban 179 226 226 240 x x x 226 222 217
Total 1.57 1.61 1.55 1.57 1.58 pending 1.51 1.54 1.53 1.52
Rural 2.53 2.36 2.25 2.32 x x x 2.29 2.28 2.27
Urban 0.7 0.92 0.9 0.94 x x x 0.91 0.90 0.89
Serious Injuries State data 17488 17663 16458 16077 16130 16557 a 15910 16227 16065 15904
351 318 338 306 331 267 328 288 282 276
83.7 83.1 84.3 84.2 86.0 85.9 a 85.9a 88.0 88.5 89.0
x x 21808 18152 x 31276 a x x x x
199 223 242 235 239 245 239 229 227 225
x x 4407 2948 x 3971 a x x x x
269 213 221 234 217 163 214 213 207 201
x x 34055 36987 x 50738 a x x x x
64 76 89 108 86 75 86 85 84 83
48 52 65 78 62 58 63 51 50 50
135 129 139 115 137 97 136 112 111 110
46 67 50 31 50 68 49 49 48 47
* using FARS data unless noted
Pedestrians
Number of Pedestrian Fatalities
CORE OUTCOME MEASURES* FARS (Final)
Traffic Fatalities
Overall
Occupant Protection
Number of Grant Funded Speeding
Citations
Motorcyclists
Number of Grant Funded Impaired
Driving Arrests
Speeding
Speeding Related Fatalities
Previous Goal Projections Future Goal Projections
Number of Drivers under 21
**Preliminary state data for CY10 are used to assist in projections for 12 and beyond.
(a) following entry indicates actual state measure, not early estimate.
Youth
Alcohol-Impaired Driving
Fatalities per 100 MVMT
Number of Motorcycle Fatalities
Number of Unhelmeted Motorcyclist
Fatalities
Unrestrained Occupant Fatalities
(all seating positions)
Observed Seat Belt Use Rate
(front seat outboard occupants)
Number of Grant Funded Seat Belt
Citations
Fatalities Involving Driver or mc
Opeator with .08+ BAC
26
OKLAHOMA HIGHWAY SAFETY OFFICE
Governor
(Mary Fallin)
Governor‘s Representative
For Highway Safety
Commissioner of DPS
(Michael Thompson)
Administrative Assistant
(Margie Blake)
Administrative Technician
(Vacant)
Law Enforcement Liaison
(Paul Timmons)
Chief, Resources
(Beverly Baker)
Chief, Plans & Programs
(Garry Thomas)
Data Analyst
(Kathy Evans)
Accountant
(Elizabeth George)
FARS Analyst
(Renee Reuter)
Program Manager
(Sabrina Mackey)
Program Manager
Communications Manager
(Alice Collinsworth)
Program Manager
(Samantha Harcrow)
Program Manager
(Jay Wall)
Director
(J. Kevin Behrens)
FARS Assistant
(Haleigh Watson)
Inventory Specialist
(Jackie Cornwell)
Program Manager
(Sherry Brown)
Assistant Director
(Scott Barger)
Program Manager
(Justin HySmith)
27
PROJECT SELECTION AND DEVELOPMENT
OHSO uses problem identification analyses and the CRASH FACTS book to evaluate what
traffic safety priority areas need emphasis. Numerous applicants for traffic safety grants do,
and must, use statistical problem identification to support their applications. The concerns of
highway safety partners are heard and discussed at conferences, workshops and meetings.
During special emphasis periods, surveys may be sent to appropriate agencies to ascertain
priorities for the coming year.
The OHSO may approach potential applicants about partnering in a project, or may receive
unsolicited project applications. Applications undergo a thorough evaluation process.
The process is defined in an OHSO Policy and Procedures Instruction, and includes
both subjective and objective criteria. After multiple rounds of evaluation, applications
are scored, and then ranked. Projects are selected and funded according to their rank.
Special consideration is given to those projects that qualify under local benefit.
Evaluation criteria include such elements as: problem identification, project goals and
objectives, project description, evaluation and budget. Additionally, the application is
reviewed to determine if the project is innovative, if there is “local match,” if there is
community involvement, etc.
For FY 12, the OHSO will be implementing a Traffic Corridor approach to targeting high
collision areas of the state. Although our Targeted Area approach has been effective in
building new partnerships and increasing enforcement in areas underrepresented by traffic
law enforcement, we believe that coordinating traffic safety efforts of multiple jurisdictions
along specific shared high collision corridors, we can be more effective. We will be working
with our partners at the Oklahoma Department of Transportation in order to identify
corridors and the Oklahoma Highway Patrol to coordinate state, county and local
enforcement efforts. It is our intent to seek out potential partners and establish solid
relationships, relying heavily on our Law Enforcement Liaisons.
Sustained enforcement of statutes addressing impaired driving, occupant protection, and
driving in excess of posted speed limits is a critical component of the OHSO Highway Safety
Plan. Participating law enforcement agencies will not only participate in high visibility
enforcement programs throughout the year, but will incorporate activities designed to create
an environment of sustained enforcement. These efforts will be supported by a public
information campaign which includes both paid and earned media components.
28
OTHER HIGHWAY SAFETY ISSUES
IMPAIRED DRIVING, SPEEDING AND OCCUPANT PROTECTION SURVEYS
In July 2010, the first combined impaired driving, speeding and occupant protection ‗attitude
survey‘ was conducted in order to evaluate public attitudes and awareness regarding those
topics. The results of the surveys were discussed in the FY 10 Annual Report. The survey
was again conducted for FY 2011. The results changed little from the previous year. In
general, that report concludes that drivers who engaged in risky behaviors were less
concerned about the possibility of law enforcement intervention and were also less aware of
the state‘s marketing efforts. The survey will be conducted again in FY 2012. A summary of
the FY 2011 report is included in the Appendix.
CORRIDOR PROJECTS
The Oklahoma Highway Safety Corridor project is designed to address traffic safety
issues in areas that reflect a pattern of crashes based upon a long-term review of crash
data. The approach of the Plan is to address these traffic safety problems
comprehensively – involving as many local stakeholders as possible. The Plan focuses on
short term activities to make an immediate impact on the traffic safety of the affected areas,
particularly the use of zero tolerance High Visibility Enforcement of traffic laws. The project
is a collaborative effort of the Oklahoma Highway Safety Office, the Oklahoma Highway
Patrol and the Oklahoma Department of Transportation.
A steering committee will guide site selection, project selection, implementation and
evaluation. The committee membership will be reflective of the three agencies involved.
Corridor selection will be based on ODOT‘s Highway Safety Improvement Plan‘s 5% listing.
The Oklahoma Highway Patrol will provide enhanced enforcement of the corridors using
existing local Troop resources. The Oklahoma Department of Transportation will assist with
limited upgrade services such as right-of-way clearing, striping and signage as appropriate.
Working through our OHP Law Enforcement Liaisons, OHSO will provide funding for
appropriate agencies with traffic enforcement authority along the corridor.
A vital component of this project is public awareness. The OHSO and our partner agencies
will work to develop public information activities along these corridors in an effort to make
the public aware of the serious nature of the collisions in the defined areas and to inform
them of increased enforcement activities.
The collision picture within these corridors will be closely monitored in order to evaluate
performance. While some short term improvement can be anticipated, our continued
participation will be evaluated according to longer term effects.
29
NATIONAL MOBILIZATIONS
The Oklahoma Highway Safety Office actively supports NHTSA‘s national mobilizations,
including Click It or Ticket mobilization and Drive Sober or Get Pulled Over crackdown.
This is done in a variety of ways. Each partner agency receiving federal funding is required
as a condition of their grant agreement to participate and report activities for each
mobilization. Our LEL‘s have established and active network of law enforcement partners
who are personally contacted prior to each mobilization. These agencies are provided
opportunities for incentive awards after each mobilization. We actively promote the events
with earned media and support from our Safe Community groups. Our paid media contractor
promotes the mobilizations using the national messaging taglines. The contractor is required
to report on the number of impressions achieved in each advertising venue.
HIGHWAY SAFETY PLAN
HSP PROJECT LISTING BY PROGRAM (FUND) AREA
OHSO carefully monitors all projects to ensure the appropriate use of restricted funds;
Sections 402, 403,406, 408, 410, 2010, etc. In order to address the State‘s impaired driving
challenges in FY 2012, many of our projects were provided Section 410 funding in addition
to funding appropriate to their primary program focus. When this is done, that project is
generally listed in this document under the program area responsible for the majority of the
funding. Therefore a project receiving 60% Section 402 funds for Police Traffic Services
activities and 40% Section 410 funds for impaired driving activities, will be listed under PTS,
with both funding sources listed. Grant agreements delineate between the separate fund
sources and activities are carefully tracked and billed to the appropriate fund.
30
31
PLANNING AND ADMINISTRATION
Planning and Administration Objectives
To efficiently create, administer and evaluate Federal grant programs to achieve progress
toward national and state goals to reduce fatalities and injuries on State roads and highways.
Market the Oklahoma Highway Safety Office and its products and services.
Be the statewide leader in the highway traffic safety community.
Planning and Administrative Strategies
 Develop and submit key planning documents and a comprehensive annual report.
 Develop and submit proposed highway safety-related state legislation as appropriate.
 Notify partners of proposed highway-safety related legislation.
 Brief agencies, organizations, and the public on OHSO functions.
 Initiate new, and improve existing, partnerships.
 Conduct internal review of key OHSO documents.
 Evaluate programs for the purpose of measuring effectiveness and identifying areas
for improvement.
 Systematically review and update policy and procedures instructions.
 Evaluate customer satisfaction through the use of customer surveys.
 Ensure appropriate training is conducted of appropriate staff in management and
oversight of Federal funds.
32
Planning and Administration Program Funding
Project Number: PA-12-07-01-00
Project Name: Planning and Administration
Agency: OHSO
Budget: $316,300 Section 402
$316,300 State of Oklahoma
Description: Personnel services to manage and provide administrative services for all
Oklahoma Highway Safety Programs include: (expressed as a percentage of federal funding
used for each full time position).
50% Director
100% Assistant Director
50% Chief of Resources
50% Accountant
50% Secretary
100% Administrative Technician (currently vacant)
100% Inventory Specialist
Other costs will include travel, training, office rent, office machines (rental, purchase and/or
maintenance), office supplies, and other appropriate administrative expenditures.
Planning and Administration: Budget Summary
Pr oject Numb er Project Name Budget Budget Source
PA- 12- 07- 01- 00 Planning & Administration 316,300.00 Section 402
316,300.00 State of Oklahoma
402 Total 316,300.00
Total All Funds 632,600.00
33
ALCOHOL / IMPAIRED DRIVING
Alcohol / Impaired Driving Problem Identification
In 2009 there were 235 Alcohol/Drug related fatalities compared to 242 fatalities in 2008; an
decrease of 2.94% reduction. Although alcohol and drug related fatalities are down slightly
for 2009, they have remained relatively static since 2005.
Alcohol / Impaired Driving Objective
To reduce Alcohol/Drug-Related fatalities involving driver or m/c operator with .08% BAC
by 1.0% annually (235 in 2009 to 229 in 2012)
Alcohol / Impaired Driving Strategies
 Educate prosecutors by continued employment of a Traffic Safety Resource prosecutor to
provide training and information to prosecutors, and provide liaison services between the
traffic safety community and other seasoned prosecutors.
 Educate the State judiciary by continuing to contract with a State Judicial Educator. The
State Judicial Educator will provide information to judges and court members and provide
liaison between the traffic safety community and other appropriate organizations.
 Provide sustained enforcement of drinking and drugged drivers by funding and
supporting State and local law enforcement programs. Market, coordinate and support
multi-agency impaired driving enforcement programs. Dramatically increase the
number of law enforcement agencies participating in funded impaired driving
reduction programs.
 Support court programs to educate pre-driving age students on the consequences of drinking
and driving. Conduct DRE classes for Oklahoma law enforcement officers.
 Make available appropriate training on the detection, enforcement, prosecution and
adjudication of alcohol-related offenses. OHSO is focusing on ensuring ARIDE training is
available to Oklahoma law enforcement officers, as SFST training is now provided during all
CLEET certified officer basic programs.
 Support and require participation by law enforcement agencies in the national and State
―Drive Sober or Get Pulled Over.‖ (DSOGPO) Crackdown, as well as all other national
mobilization periods and campaigns. Four quarterly High Visibility Enforcement (HVE)
events are scheduled for November 2011, January 2012, June, 2012, July, 2012 in support of
impaired driving (Section 410) program.
 Provide incentive awards to noncontract agencies in order to encourage participation in the
DSOGPO campaign. Discourage drunk driving and underage drinking through media
34
campaigns, sports marketing, earned media, and other community events (see Paid Media
section on page 63).
 Work with the State‘s OHSO/OHP/Motorcycle Advisory Committee and local law
enforcement agencies on strategies that will increase public information and enforcement of
impaired motorcyclists.
 Conduct statewide attitude surveys in order to gauge awareness of impaired driving issues
Alcohol / Impaired Driving Countermeasure Programs
Section 410 funded programs are planned only for activities authorized in 23 CFR 1313.6
Community Impaired Driving Projects
Project Number: Multiple: See Impaired Driving Budget Summary
Project Title: Community Impaired Driving Enforcement Programs
Agencies: 41 LE Agencies (See Description below and AL Budget Summary)
Budget: See Alcohol Budget Summary Section: 402 and 410
Description: Each participating agency will conduct aggressive impaired driving
enforcement programs. Agencies will use full time officers/deputies working on an overtime
basis to enforce impaired driving laws. Shifts will be scheduled at times most likely to detect
impaired driving offences and at locations with a history of such violations. These agencies
will incorporate active Public Information and Educational programs, by working with local
schools, civic groups and various media outlets. Agencies will be encouraged to use officers
trained in the detection of impaired drivers through programs such as SFST, ARIDE and
DRE. Many of the agencies are being provided with a secondary source of funds to address
other traffic issues within their jurisdictions. Funds will be carefully monitored to ensure
compliance with fund specific requirements.
Community Impaired Driving Projects include: Atoka, Calera, Canadian County,
Cleveland County, Coweta, Delaware County, Durant, Enid, Eufaula, Grove, Guthrie,
Henryetta, Idabel, Kay County, Lawton, Logan County, Madill, Miami, Midwest City,
Norman, Oklahoma City, Osage County, OSU PD, Payne County, Rogers County ,Sallisaw,
Sand Springs, Seminole, Seminole County, Shawnee, Skiatook, Stroud, Tahlequah,
Tecumseh, Tulsa, Tulsa County, Vinita, Washington County, and Weatherford. OHP is
statewide Impaired Driving program. (see AL Budget Summary for specific AL / 410 budget
amounts. Bold type in budget chart indicates AL program area.)
Project Number: K8-12-03-97-01
PT-12-03-37-01
Project Title: Corridor Communities
Agency: Multiple (TBD)
Budget: $80,000.00 Section: 410
$40,000.00 Section: 402
35
Description: OHSO has budgeted $80,000 of Section 410 funding (in addition to $40,000
of Section 402 funding) to address areas of the state that are overrepresented in Impaired
Driving collisions, from which no application has been received. Working with the Corridor
Project Steering Committee, OHP LEL‘s will market our corridor approach to appropriate
traffic safety agencies along specified highways and pave the way for OHSO grant
negotiations. These community enforcement projects will be combined with appropriate
messaging and engineering activities in order to develop a comprehensive approach to
impaired driving collision reduction. Projects may be split funded between 410 and 402, but
each fund will be tracked and used for the appropriate enforcement/educational programs.
Training, Educational and Other Alcohol Programs
Project Number: AL-12-02-01-16
Project Title: Tulsa Community Services Council CRASHs Court
Agency: Tulsa Community Services Council
Budget: $75,000.00 Section: 402
Description: The goal of the CRASHs Court project is to prevent underage drinking
and impaired driving. Community initiatives targeting underage drinking have been highly
effective when implemented and systematically evaluated as part of a community-wide
approach. This is a technical assistance project which will increase statewide awareness and
interest in replication of the innovative CRASHs Court program successfully implemented in
Tulsa County. The project will be developed for implementation throughout Oklahoma, and
will allow numerous communities access to the program, with technical assistance and
training provided by the Community Services Council (CSC) of Greater Tulsa.
Project Number: AL-12-02-02-09
Project Title: District Attorneys Council Traffic Safety Resource Prosecutor (TSRP)
Agency: Oklahoma District Attorneys Council
Budget: $135,048.00 Section: 402
Description: Through this project, continuing professional education will be made
available to new assistant district attorneys. The purpose of the education will be to improve
their ability to effectively prosecute complex traffic safety violations, such as vehicular
homicide, felony drunk driving, and others. The project will provide a dedicated liaison
between the State‘s prosecutors and the traffic safety community to work for better
coordination in prosecuting traffic safety violations. The District Attorney‘s Council will
provide an experienced attorney to oversee the Traffic Safety Resource Prosecutor (TSRP).
The TSRP will prepare written material, conduct seminars and provide legal assistance to
Oklahoma prosecutors and law enforcement personnel with regard to traffic safety.
Project Number: AL-12-02-03-12
Project Title: Norman PD Drug Recognition Expert (DRE) Program
Agency: Norman Police Department
Budget: $30,000.00 Section: 402
36
Description: The Norman Police Department will conduct a Drug Recognition Expert
(DRE) school in accordance with published federal guidelines and curriculum, which
consists of nine days classroom instruction, hands-on drug evaluation training, and a final
exam. Students will be from a variety of different law enforcement agencies from across the
State of Oklahoma. The Project Director will coordinate the class with the Oklahoma
Highway Safety Office and the ADCU office of the Oklahoma Department of Public Safety.
Each student successfully completing the course will be granted DRE certification.
Project Number: AL-12-02-04-11
Project Title: Oklahoma Association of Chiefs of Police ARIDE
Agency: Oklahoma Association of Chiefs of Police (OACP)
Budget: $68,047.00 Section: 402
Description: In order to reduce the number of crashes, injuries, and deaths caused
by impaired driving in Oklahoma, the Oklahoma Association of Chiefs of Police will provide
Advance Roadside Impaired Driving Enforcement (ARIDE) training courses as developed by
NHTSA to law enforcement officers statewide. In addition to Standard Field Sobriety
Testing (SFST) training, this course provides officers with more advanced skills in
recognizing signs and symptoms of alcohol and other drug impairments. This proactive
approach, along with training in description and documentation of observations, will promote
officers‘ confidence and increase enforcement actions related to impaired driving.
Project Number: K8-12-02-03-03
Project Title: OU State Judicial Educator
Agency: University of Oklahoma Continuing Legal Education
Budget: $92,365.00 Section: 410
Description: The goal of the State Judicial Educator (SJE) project is to educate
members of the judiciary on impaired driving issues. The SJE project will provide training to
judges, and other members of the court on issues relating to the adjudication of impaired
drivers. It will include training on sentencing, clinical assessment, case management
strategies, evaluation of outcomes and treatment options. The SJE will provide support for
education, outreach and technical assistance to enhance the professional competence of all
persons performing judicial branch functions.
Project Number: K8-12-06-01-04
Project Title: OSBI Impaired Driving Testing Program
Agency: Oklahoma State Bureau of Investigation
Budget: $79,800.00 Section: 410
Description: A full-time technician/chemist will be employed to operate the
GC/MSD (gas chromatograph/mass selective detector) analysis machine. He will devote
100% of his/her time to the analysis of blood samples submitted to the OSBI laboratory for
the prosecution of drug impaired driving cases. The services of the skilled technician will
provide an efficient evaluation in a more timely manner, resulting in increased prosecution
rates and fewer plea agreements.
37
Project Number: K8-12-06-02-04
Project Title: OSBI Impaired Driving Testing Program
Agency: Oklahoma State Bureau of Investigation
Budget: $340,800.00 Section: 410
Description: In order to improve the prosecution of drug impaired drivers, the OSBI
will acquire a Liquid Chromatograph-Mass Spectrometer-Mass Spectrometer
(LC/MS/MS) Instrument 100% dedicated to analysis of blood samples from impaired
driving cases. After appropriate training, two Criminalists will be certified in the operation
and use of the instrument. Following an in-house validation process, methods for
quantification of specific drugs (initially including benzodiazepines, tricyclic antidepressants,
opioids, methamphetamine and related compounds, cocaine, and hallucinogenic compounds)
will be generated. Throughout the project additional drugs will be added to the testing
protocol, continually expanding the use of the instrument to include more substances. This
device will greatly enhance OSBI‘s ability to quickly process samples, beyond what is
currently possible using a labor intensive two stage process of identification and
quantification. This device will complement their previously provided MS/GS dedicated to
detection of THC in impaired driving cases.
Equipment: See equipment justification in appendix
Project Number: K8-12-02-01-01
Project Title: BOT Interlock Training Program
Agency: Oklahoma Board of Chemical Tests
Budget: $21,000.00 Section: 410
Description: In an effort to increase awareness of Oklahoma‘s ignition interlock
program, the Oklahoma Board of Chemical Tests will work with an appropriate vendor to
produce a professional roll-call video to distribute to law enforcement, prosecutors and the
judiciary. The video will not only create additional awareness, but will clarify recent changes
to Oklahoma‘s mandatory Ignition Interlock law.
Project Number: K8-12-05-02-00
Project Title: SIDNE Impaired Driving Simulator
Agency: OHSO
Budget: $30,000.00 Section: 410
Description: SIDNE© (Simulated Impaired Driving Experience) is a program designed to
deliver a hands-on campaign to address the abuse of alcohol and other drugs. The project
includes an electric powered vehicle that simulates the delayed reaction of an impaired
driver. It is a complete program including attendee materials, personnel safety items,
instructor materials, remote master control and trailer for transportation to training and
demonstration sites. Target audience will be younger, inexperienced drivers.
Equipment: See equipment justification in appendix
38
Project Number: K8-12-02-02-04
Project Title: OSU Campus Police Traffic Safety and Alcohol Education Project
Agency: Oklahoma State University Police Department
Budget: $37,750.00 Section: 410
Description: This project will fund 50% of a full-time officer of the OSU Police
Department, who will devote 100% of his/her time to traffic and alcohol safety education and
enforcement. He/She will develop and conduct safety presentations for the OSU community
and surrounding communities on a regular basis. The assigned officer will work with the
Stillwater Police Department Task Force to conduct compliance checks on adjacent
establishments serving or selling alcohol to the public, and will work with the OSU Police
Department to provide ―special emphasis‖ enforcement targeting impaired driving and other
alcohol violations during periods of increased alcohol usage, such as holidays and special
events on campus.
Statewide Impaired Driving Projects Supporting Section 410 Grant Program
Project Number: K8-12-03-30-05
PT-12-03-06-05
Project Title: Oklahoma County Occupant Protection and Impaired Driving
Enforcement Program
Agency: Oklahoma County Sheriff‘s Office
Budget: $50,500.00 Section: 410
$110,500.00 402
Description: There are two major components to this law enforcement project;
occupant protection awareness and enforcement; and impaired driving enforcement. Using
Section 402 funds, Oklahoma County patrol and traffic deputies will target occupant
protection violations in Oklahoma County. In addition, a full-time deputy will be employed
to operate the CRASHs Court / Rollover Simulator programs. The goal of this effort will be
to increase the seat belt use rate in central Oklahoma. Using Section 410 funds, deputies will
conduct county-wide impaired driving enforcement initiatives. A public information and
education effort will also be implemented to increase awareness concerning impaired driving
issues. In addition to participation in the DSOGPO crackdown, deputies will conduct
quarterly High Visibility Enforcement (HVE) activities in January, June, July, and November
as detailed in our Section 410 funding plan.
Project Number: K8-12-03-32-06
Project Title: OHP Statewide Alcohol / Impaired Driving Enforcement
Agency: Oklahoma Highway Patrol
Budget: $600,000.00 Section: 410
Description: The Oklahoma Highway Patrol will use experienced Troopers to
implement a special statewide overtime traffic enforcement project, focusing on impaired
driving violations. Troopers will be assigned to work overtime shifts to enforce alcohol-related
traffic laws at high-risk locations in all 77 counties. In addition to participation in the
39
DDOLUA crackdown, troopers will conduct quarterly High Visibility Enforcement (HVE)
activities in January, June, July, and November. OHP officers will work special emphasis
programs in support of regional and national traffic safety campaigns as set forth by OHSO
and NHTSA.
In-House Impaired Driving Projects
Project Number: AL-12-07-01-00
K8-12-07-01-00
Project Title: Alcohol and Other Drugs Program Area Management
Agency: OHSO
Budget: $264,322.98 Section: 402
$28,162.00 Section: 410
Description: Program management for projects within the Alcohol and Other
Drugs Program Area will be provided by the following personnel positions to monitor and
oversee programs:
80% Program Manager 45% Program Manager
50% Program Manager 40% Program Manager
50% Chief, Plans and Programs 30% Two Program Managers
In order to impact the number of impaired driving related injuries and fatalities, OHSO has
devoted a significant amount of funding to LE agencies for additional enforcement
capability; accordingly there is a significant increase in the amount of AL PAM funding
required. Travel and training will be included in this project area for monitoring, workshops,
and seminars. If necessary, funding will be provided for audits for sub-recipients to assure
that federal funds are safeguarded from fraud, waste and abuse.
Project Number: K8-12-04-01-00
Project Title: Statewide Alcohol PI&E Programs
Agency: OHSO
Budget: $3,000.00 Section: 402
Description: Public Information and Education (PI&E) is a vital element in all
general and specific deterrence programs. The primary emphasis is to make the public aware
of the treat risk that stems from drinking and driving, both in terms of their physical health
and form the likelihood of apprehension and punishment. Promotion of public awareness
will be accomplished in a number of ways including brochures, videos, television and radio
PSA‘s, posters, press releases, promotion of special events, display booths, speakers‘ bureau,
media campaigns and use of OHSO‘s film/video library. OHSO will participate in
campaigns and mobilizations with special emphasis on driving while intoxicated and
deterrence of underage drinking.
40
Alcohol: Budget Summary
Pr oject Numb er Project Name Budget Budget Source
AL- 12- 02- 01- 16 Comm Serv Council - CRASHs Court 75,000.00 Section 402
AL- 12- 02- 02- 09 Dist Atty's Council 135,048.00 Section 402
AL- 12- 02- 03- 12 Norman PD - DRE 30,000.00 Section 402
AL- 12- 02- 04- 11 OK Assn. of Chief of Police 68,047.00 Section 402
AL- 12- 03- 02- 09 Sand Springs PD 32,733.00 Section 402
AL- 12- 03- 03- 05 Tulsa County SO 83,993.00 Section 402
AL- 12- 07- 01- 00 Program Area Management 264,322.98 Section 402
K8- 12- 02- 01- 01 Board of Test 21,000.00 Section 410
K8- 12- 02- 02- 04 OSU PD 37,750.00 Section 410
K8- 12- 02- 03- 03 OU SJE 92,365.00 Section 410
K8- 12- 03- 01- 04 Atoka PD 10,000.00 Section 410
PT- 12- 03- 02- 04 Atoka PD 10,000.00 Section 402
K8- 12- 03- 04- 02 Blackwell PD 20,000.00 Section 410
K8- 12- 03- 06- 04 Calera PD 12,000.00 Section 410
PT- 12- 03- 05- 04 Calera PD 19,500.00 Section 402
K8- 12- 03- 07- 02 Canadian County SO 15,000.00 Section 410
PT- 12- 03- 06- 02 Canadian County SO 15,000.00 Section 402
K8- 12- 03- 08- 02 Cleveland County SO 20,011.00 Section 410
AL- 12- 03- 01- 02 Cleveland County SO 19,989.00 Section 402
K8- 12- 03- 10- 03 Coweta PD 20,000.00 Section 410
PT- 12- 03- 09- 03 Coweta PD 2,000.00 Section 402
K8- 12- 03- 11- 01 Creek County SO 20,000.00 Section 410
K8- 12- 03- 12- 03 Delaware County SO 10,000.00 Section 410
PT- 12- 03- 10- 03 Delaware County SO 10,000.00 Section 402
K8- 12- 03- 13- 09 Durant PD 20,000.00 Section 410
PT- 12- 03- 12- 09 Durant PD 19,800.00 Section 402
K8- 12- 03- 15- 08 Enid PD 77,000.00 Section 410
PT- 12- 03- 13- 08 Enid PD 2,000.00 Section 402
K8- 12- 03- 16- 04 Eufaula PD 12,000.00 Section 410
K8- 12- 03- 17- 03 Grove PD 12,500.00 Section 410
PT- 12- 03- 15- 03 Grove PD 27,000.00 Section 402
K8- 12- 03- 18- 09 Guthrie PD 12,000.00 Section 410
K8- 12- 03- 19- 04 Henryetta PD 15,000.00 Section 410
K8- 12- 03- 20- 04 Idabel PD 10,000.00 Section 410
K8- 12- 03- 21- 04 Kay County SO 20,000.00 Section 410
K8- 12- 03- 22- 08 Lawton PD 25,000.00 Section 410
PT- 12- 03- 17- 09 Lawton PD 25,000.00 Section 402
K8- 12- 03- 23- 03 Logan County SO 15,000.00 Section 410
K8- 12- 03- 24- 04 Madill PD 12,500.00 Section 410
PT- 12- 03- 19- 04 Madill PD 12,375.00 Section 402
K8- 12- 03- 25- 01 Miami PD 9,000.00 Section 410
K8- 12- 03- 29- 08 Oklahoma City PD 100,000.00 Section 410
OP- 12- 03- 05- 08 Oklahoma City PD 90,000.00 Section 402
K8- 12- 03- 32- 06 OHP 600,000.00 Section 410
K8- 12- 03- 33- 03 Osage County SO 12,500.00 Section 410
41
Alcohol: Budget Summary
Pr oject Numb er Project Name Budget Budget Source
PT- 12- 03- 21- 03 Osage County SO 5,500.00 Section 402
K8- 12- 03- 34- 01 Payne County SO 18,000.00 Section 410
PT- 12- 03- 22- 01 Payne County SO 5,000.00 Section 402
K8- 12- 03- 36- 02 Rogers County SO 30,000.00 Section 410
K8- 12- 03- 37- 04 Sallisaw PD 12,000.00 Section 410
K8- 12- 03- 38- 02 Seminole County SO 15,000.00 Section 410
K8- 12- 03- 39- 01 Seminole PD 15,000.00 Section 410
K8- 12- 03- 40- 06 Shawnee PD 12,000.00 Section 410
PT- 12- 03- 27- 06 Shawnee PD 12,000.00 Section 402
K8- 12- 03- 41- 03 Skiatook PD 12,500.00 Section 410
PT- 12- 03- 28- 03 Skiatook PD 12,500.00 Section 402
K8- 12- 03- 42- 01 Stroud PD 7,000.00 Section 410
K8- 12- 03- 43- 10 Tahlequah PD 18,000.00 Section 410
K8- 12- 03- 44- 02 Tecumseh PD 10,000.00 Section 410
K8- 12- 03- 45- 05 Tulsa PD 55,000.00 Section 410
PT- 12- 03- 29- 05 Tulsa PD 46,800.00 Section 402
K8- 12- 03- 46- 01 Vinita PD 9,000.00 Section 410
K8- 12- 03- 47- 03 Washington County SO 11,000.00 Section 410
PT- 12- 03- 30- 03 Washington County SO 11,000.00 Section 402
K8- 12- 03- 48- 02 Weatherford PD 6,000.00 Section 410
PT- 12- 03- 31- 02 Weatherford PD 6,000.00 Section 402
K8- 12- 03- 26- 09 Midwest City PD 32,500.00 Section 410
PT- 12- 03- 33- 09 Midwest City PD 29,250.00 Section 402
K8- 12- 03- 97- 01 Corridor Project 80,000.00 Section 410
PT- 12- 03- 97- 01 Corridor Project 40,000.00 Section 402
K8- 12- 04- 01- 00 AL PI&E 3,000.00 Section 410
K8- 12- 05- 02- 00 SIDNE vehicle 30,000.00 Section 410
K8- 12- 06- 01- 04 OSBI 79,800.00 Section 410
K8- 12- 06- 02- 04 OSBI 340,000.00 Section 410
K8- 12- 07- 01- 00 Program Area Management 28,162.00 Section 410
K8- 12- 07- 02- 00 State Match 6,066,264.00 State of Oklahoma
402 Total 1,109,857.98
410 Total 2,054,588.00
State Fund Total 6,163,764.00
Total All Funds 9,328,209.98
42
43
MOTORCYCLE SAFETY
Motorcycle Safety Problem Identification
Unfortunately, serious injury and fatality motorcycle collisions continue to increase in
Oklahoma, as motorcycle registrations climb. Our state experienced 64 motorcycle fatalities
in 2006, 76 in 2007, 89 in 2008 and 108 in 2009. Fortunately, state data and our projections
suggest significant decreases for 2010 and 2011.
Motorcycle Safety Objectives
To reduce the number of motorcycle fatalities from 108 in 2009 to 85 in 2012.
To reduce the number of un-helmeted motorcyclist fatalities from 78 in 2009 to 51 in 2012.
Motorcycle Safety Strategies
OHSO is positioned to take a leading role in reducing the number of motorcycle collisions in
our state. Recent legislation is providing additional state funds and has realigned the state‘s
Motorcycle Safety Advisory Committee. Our strategies will include:
 Serving as the focal point for the State‘s Motorcycle Advisory Committee. That
committee will evaluate and adjust strategies for statewide programs and for the
appropriate use of state funds directed at motorcycle safety.
 Promoting motorcycle safety through brochures, community events, fairs and other
public informational opportunities. Market motorcycle safety through our media
contractor.
 Supporting and marketing the State‘s motorcyclist safety training programs and
supporting programs that provide more MSF certified instructors.
 Expanding and replicating Edmond PD‘s very successful statewide motorcycle safety and
share the road training program.
 Conducting motorcyclist awareness programs such as ―Share The Road‖.
 Providing public information, awareness and enforcement of impaired driving of
motorcyclists.
 Continuing to work with various motorcycle advocacy groups and to continue to seek
legislation to improve the safety of motorcyclists in Oklahoma.
 Conducting a motorcycle helmet use survey in order to evaluate the impact of non-use
and to educate the public and the legislature on the lifesaving benefits of motorcycle
helmets.
44
Motorcycle Safety Enhancement Programs
Project Number: K6-12-02-01-01
Project Title: Great Plains Motorcycle Safety Education
Agency: Great Plains Technology
Budget: $33,700.00 Section: State Funded
Description: The Great Plains Technology Center (GPTC) currently provides the
MSF/DPS-approved motorcycle safety education course. Grant funds will allow the
expansion of their existing program by increasing capacity, including the addition of 4
qualified instructors, 2 rider coaches, safety equipment (12 helmets) and three (3)250cc
motorcycles to the training fleet. Increased program capacity will enable more riders to
receive much needed education regarding safe operation of motorcycles. This program will
be implemented at the Great Plains Technology Center in Lawton, OK. GPTC will continue
maintenance and improvements of the training range and classroom facilities for training
purposes, will maintain inventory of safety equipment and ensure that every rider that
receives training wears appropriate safety gear, including helmets. GPTC will also
implement a Motorcycle Awareness Program that will provide public awareness through the
distribution of outreach materials to enhance driver awareness of motorcyclists, such as the
"Share the Road" safety messages developed and using Share-the-Road model language.
Project Number: K6-12-03-01-12
Project Title: Broken Arrow Motorcycle Safety/ Awareness Program
Agency: Broken Arrow Police Department
Budget: $19,000.00 Section: 2010
Description The OHSO and the Broken Arrow Police Department will work
together in the implementation of a two phase program as: 1) a Motorcycle Awareness
Program that will provide public awareness and other outreach programs to enhance driver
awareness of motorcyclists, including ―share the road‖ safety messages developed using
Share-the-Road model language; and 2) the expansion and delivery of a Motorcyclist Safety
Training Course for the purpose of educating motorcycle riders in safer motorcycle operation
and surviving traffic situations unique to motorcycles. Pre-approved personal safety
equipment, instructor training, training aides, educational materials, and classroom
equipment will be purchased to enhance the current program.
The Motorcycle Safety Training curriculum has been approved by the State‘s Motorcycle
Advisory Committee and will be presented. The Motorcycle Awareness Program or public
information and education, such as the ―Share the Road‖ program, will be provided to non-motorcyclists
in emphasizing the awareness of and presence of motorcycles on or near
roadways. Broken Arrow PD will provide trained officers and demonstration motorcycles.
Equipment: Cargo Trailer: See Equipment Justification in Appendix
45
Project Number: K6-12-03-02-06
Project Title: Edmond Motorcycle Safety Program
Agency: Edmond Police Department
Budget: $116,538.00 Section: 2010
Description: The Edmond Police Department will continue implementing a 2 phase
program, including: 1) a Motorcycle Awareness Program that will provide public awareness,
public service announcements and other outreach programs to enhance driver awareness of
motorcyclists, such as the "Share the Road" safety messages developed and using Share-the
Road model language; and 2) the expansion and delivery of a Motorcyclist Safety Curricula
for the purpose of educating motorcycle riders in safe operation of motorcycles. This is the
third year for Edmond's program, and will include expansion of sport bikes to reach out to an
entirely different target group than the cruiser bike riders. This program may be presented
throughout the state and may include displays and/or presentations at safety fairs, car shows,
motorcycle rallies and other venues that attract large numbers of attendees. Officers will
work in an overtime capacity while instructing and presenting this program statewide, which
may also include in-state travel expenses. All promotional items will be pre-approved to
include necessary justification and dissemination information.
Equipment: To effectively reach this target group, the Edmond PD will purchase a 3/4 ton
pickup truck, 7x14 enclosed cargo trailer and 2 Kawasaki ZX motorcycles.
See equipment justification in appendix
Motorcycle Safety: Budget Summary
Pro ject N umbe r Project Name Budget Budget Source
MC- 12- 03- 01- 12 Broken Arrow PD 5,000.00 Section 402
K6- 12- 03- 01- 12 Broken Arrow PD 19,000.00 Section 2010
K6- 12- 03- 02- 14 Edmond PD 116,538.00 Section 2010
K6- 12- 04- 01- 00 MC PI&E 33,700.00 Section 2010
ST-MC- 12- 02- 01- 01 Great Plains Technology 33,700.00 State of Oklahoma
402 Total 5,000.00
2010 Total 169,238.00
State Funds Total 33,700.00
Total All Funds 207,938.00
46
47
OCCUPANT PROTECTION
Occupant Protection Problem Identification
Unfortunately, a comparison of the summer 2010 and the summer 2011 seat belt surveys
indicates no change. The official state survey remains at 85.9%. 8
Overall, the combined percentage of children who were properly restrained has remained
relatively unchanged since 2006 (-0.08%). The 2010 survey (most recent) indicated an
overall use rate of 85.5% compared with 86.3% for 2009.
Occupant Protection Objectives
To increase safety belt use to 88% by 2012 and to 89% by 2014.
Occupant Protection Strategies
During FY 2010, the total number of written occupant protection contacts made by all funded
law enforcement agencies was 31,276; nearly double the number for the previous year. For
FY 2012, we will continue to promote vigorous seat belt enforcement among our partners.
Participating communities were chosen because of their relatively low seat belt use rates,
with a special focus on the OKC metropolitan area. Strategies include:
 Providing sustained enforcement of seat belt and child passenger laws by supporting
State and local law enforcement programs.
 Increasing seat belt use through the services of a full time LE Occupant Protection Specialist.
 Continuing to refine and conduct the strategies developed in our OP PEP plan.
 Promoting seat belt use through paid and earned media, sports venues, and other community
events and fairs (See Paid Media Section, page 65).
 Conducting annual occupant protection surveys.
 Conducting statewide occupant protection surveys in order to gauge awareness of OP issues.
 Providing education and free child safety seats to eligible low-income parents.
 Promoting the proper use of child restraint systems by providing Technical Update training
and Technician Certification training.
 Continuing to expand existing CPS programs to include more rural areas of Oklahoma.
 Supporting and encourage participation by law enforcement agencies in the national and
State seat belt campaigns (Click it or Ticket, Buckle Up In Your Truck, etc.)
 Providing incentive awards to noncontract agencies in order to encourage participation in the
CIOT campaign.
 Continuing occupant protection emphasis in all funded projects and promote increased child
passenger safety use in minority populations.
 Promoting and supporting high visibility law enforcement, paid and earned media (See PTS
Section page 51).
8Robert Delano, Ph.D. Statewide Safety Belt Survey 2011: University of Central Oklahoma. Edmond,
Oklahoma.
48
Occupant Protection Improvement Programs
Project Number: OP-12-02-01-14
Project Title: Safe Kids Oklahoma Statewide Child Passenger Safety Program
Agency: Safe Kids Oklahoma
Budget: $180,850.00 Section: 402
Description: Safe Kids Oklahoma will use experienced staff members to implement
a Statewide Child Passenger Safety Program to include hosting and assisting with car seat
check events, providing National Child Passenger Safety training certification classes, serve
as the child restraint distributor for permanent fitting stations, and outreach with emphasis on
rural areas of Oklahoma. Project personnel will track the number of events hosted, seat
checks performed, the number of permanent fitting stations, the number of classes provided,
the number of new technicians trained and progress on rural outreach each month. In
addition, Safe Kids Oklahoma will work special emphasis programs in support of regional
and national traffic safety campaigns as set forth by OHSO and NHTSA.
Project Number: OP-12-02-02-12
Project Title: Tulsa Area Safe Kids CPS Program
Agency: Tulsa Area Safe Kids
Budget: $36,500.00 Section: 402
Description: The Tulsa Area Safe Kids will use experienced staff members to
implement a Tulsa metro area Child Passenger Safety Program to include hosting and
assisting with car seat check events. Project personnel will track the number of events hosted
and seat checks performed each month. In addition, Tulsa Area Safe Kids will work special
emphasis programs in support of regional and national traffic safety campaigns as set forth
by OHSO and NHTSA.
Community Occupant Protection Projects
Project Number: Multiple
Project Name: Community Law Enforcement Occupant Protection Programs
Agency: 6 LE Agencies (See Description below and OP Budget Summary)
Budget: See Budget Summary
Description: In an effort to increase seat belt use rates in central Oklahoma, OHSO
will provide funding to a number of select communities where seat belt use rates are below
the statewide average. Our focus for FY 2012 will remain on central Oklahoma, where use
rate is below the statewide average. Law enforcement officers in those communities will
enforce occupant protection laws, conduct seat belt checkpoints and seatbelt enforcement
zones. Officers will also work special emphasis in support of regional/national traffic safety
campaigns as set forth by OHSO and NHTSA. Each community will be required to conduct
pre and post program surveys in order to gauge the effectiveness of their programs. In
addition to enforcement efforts, communities will promote seat belt and child passenger
restraint use through public information and educational efforts. Community Occupant
Protection Programs include: Bethany PD, Moore PD, Norman PD, Oklahoma County
49
Sheriff‘s Office, Warr Acres PD and Yukon PD. Using additional separate funding sources,
these communities will also focus on their secondary traffic collision concerns. For a
breakdown of funding information, see the OP Budget Summary).
Other Occupant Protection Projects
Project Number: OP-12-05-01-00
Project Name: UCO Occupant Protection Survey
Agency: The University of Central Oklahoma
Budget: $150,000.00 Section 402
Description: The University of Central Oklahoma will conduct a statewide
observational survey of safety belt and child restraint usage at various locations across the
state during the summer of 2012. The design of the study will be NHTSA approved and in
accordance with the new national sampling criteria; shifting from a population based survey
design, to a fatality based survey design. UCO will again conduct a motorcycle helmet use
survey in 2012.
In-House Occupant Protection Projects
Project Number: K4-12-04-01-00
Project Name: Occupant Protection PI&E
Agency: OHSO
Budget: $3,000.00 Section 406
Description: OHSO will research, develop and distribute printed materials
necessary to the promotion of occupant protection issues in Oklahoma. Promotion of public
awareness will be accomplished in a number of ways including brochures, videos, television
and radio PSA‘s, posters, press releases, promotion of special events, display booths,
speakers‘ bureau, media campaigns, and use of OHSO‘s film/video library. OHSO plans to
continue its partnership with traffic safety advocates and others to promote responsible safety
belt and child restraint use.
Project Number: OP-12-07-01-00
K4-12-07-01-00
Project Name: Occupant Protection Program Area Management
Agency: OHSO
Budget: $205,072.00 Section 402
$ 1,440.00 Section 406
Description: Program management for projects within the Occupant Protection
Program Area will be provided by the following personnel positions to monitor and oversee
programs. Travel and training may be included in the project for monitoring, workshops, and
seminars:
50
100% OHP OP Coordinator
25% Chief, Plans and Programs
50% One Program Manager
25% One Program Manger
10% One Program Manager
Occupant Protection: Budget Summary
Proje ct Nu mber Project Name Budget Budget Source
OP- 12- 02- 01- 14 Safe Kids Oklahoma 180,850.00 Section 402
OP- 12- 02- 02- 12 Safe Kids Tulsa Area 36,500.00 Section 402
OP- 12- 03- 01- 09 Bethany PD 18,000.00 Section 402
K8- 12- 03- 02- 09 Bethany PD 10,000.00 Section 410
OP- 12- 03- 03- 07 Moore PD 40,500.00 Section 402
K8- 12- 03- 27- 07 Moore PD 20,000.00 Section 410
OP- 12- 03- 04- 04 Norman PD 41,500.00 Section 402
K8- 12- 03- 28- 04 Norman PD 45,000.00 Section 410
OP- 12- 03- 06- 05 Oklahoma County SO 110,500.00 Section 402
K8- 12- 03- 30- 05 Oklahoma County SO 50,000.00 Section 410
OP- 12- 03- 08- 02 Warr Acres PD 16,500.00 Section 402
OP- 12- 03- 09- 04 Yukon PD 15,000.00 Section 402
K8- 12- 03- 49- 04 Yukon PD 15,000.00 Section 410
OP- 12- 05- 01- 00 Seat Belt/Child Passenger Survey 150,000.00 Section 402
OP- 12- 07- 01- 00 Program Area Management 205,072.15 Section 402
K4- 12- 04- 01- 00 OP PI&E 3,000.00 Section 406
K8- 12- 07- 02- 00 State Match 420,000.00 State of Oklahoma
402 Total 814,422.15
406 Total 3,000.00
410 Total
140,000.00
State Fund Total 420,000.00
Total All Funds 1,377,422.15
51
POLICE TRAFFIC SERVICES
Police Traffic Services Problem Identification
In Oklahoma:
 There were 738 persons killed in crashes in 2009.
 There were 16,130 persons seriously injured in all crashes in 2010.*
 There were 235 persons killed in alcohol related crashes in 2009.
 There were 3,248 persons injured in alcohol related crashes in 2010.*
 There were 6,339 persons killed or injured in unsafe speed related crashes in 2009.
 There were 1,377 motorcyclists seriously injured in crashes in 2010*.
 There were 108 motorcyclist killed in 2009.
 There were 7,757 persons injured or killed in failure to yield crashes in 2010*.
 There were 26 persons killed or injured in train involved crashes in 2010*.
 There were 626 persons killed or seriously injured in pedestrian involved crashes in
2010*.
*All 2010 figures reflect most current state data.
52
Police Traffic Services Objective
To reduce the number of speed related fatalities by 3.0% annually (234 in 2009 to 213 in
2012).
Police Traffic Services Strategies
Police Traffic Safety programs provide a variety of traffic enforcement and community
education services, depending upon the specific needs of the community. Speeding,
aggressive and impaired driving issues are all addressed through general PTS programs. Our
strategies for addressing general traffic issues include:
 Supporting sustained enforcement by state and local law enforcement officers of drug
and alcohol impaired drivers, seatbelt use, and driving in excess of posted speed limits,
by funding general Police Traffic Service contracts statewide.
 Encouraging and supporting STEP projects focused on alcohol, speed, distracted and
aggressive driving and occupant protection.
 Supporting and requiring (of OHSO contracted LE agencies) participation in National and
State Mobilizations such as ―Click it or Ticket,‖ and ―Drive Sober or Get Pulled Over‖. All
designated law enforcement agencies in the HSP are contractually required to participate in
these mobilization events.
 Providing incentives for non-contract law enforcement agencies in major mobilizations to
encourage participation and reporting.
 Working with not-for-profit and law enforcement agencies to enhance the driving skills of
younger drivers.
 Supporting law enforcement and non-law enforcement efforts to address young driver issues.
 Providing advanced crash investigation classes for law enforcement agencies to improve data
collection and analysis, though our Safe Communities organizations.
 Promoting responsible driving through media campaigns, sports events, fairs and other
community events.
 Providing training to Project Directors and other safety advocates in managing traffic safety
issues.
 Conducting workshops, speed management seminars, and other informational meetings to
inform and educate traffic safety personnel and partners as appropriate or requested.
53
Police Traffic Services Projects
Project Number: Multiple
Project Name: See Table
Agency: 22 LE Agencies (See Description below and PTS Budget Summary)
Budget: See Budget Summary
Description: Police Traffic Services projects are intended to address a variety of
traffic safety issues at the local level. The law enforcement agencies listed in this section
have identified a number of traffic collision problems within their jurisdictions and have
proposed strategies to address them. These programs include the use of commissioned
officers, working overtime shifts to target high collision areas and to focus their enforcement
efforts on specific causation violations. STEP locations will be identified upon review of
crash reports, arrest reports or citizen complaints and will be reviewed periodically for asset
reallocation.
Each participating agency will be required to support NHTSA’s goals and to support
both major national mobilizations, including “Click It or Ticket” and the impaired
driving crackdown, “Drive Sober or Get Pulled Over.‖ In addition to sustained High
Visibility Enforcement efforts, these agencies will commit to an active Public
Information and Educational component.
In addition to the agencies listed, OHSO will target several communities along high collision
corridors in Oklahoma for potential recruitment. Based on our most recent problem
identification, our network of Law Enforcement Liaisons will be meeting with appropriate
law enforcement representatives in an effort to join forces to address specific community
needs. As agencies agree and grant agreements are written, OHSO will submit appropriate
GTS updates.
While all agencies identified as Police Traffic Services contracts will address speed
management within their projects, eight communities have requested assistance with a
defined speed management problem. Those communities are listed in the following chart and
are identified as such.
Speed Management Projects
Project Number: Multiple
Project Name: See Table
Agency: Multiple (See Description below and PT Budget Summary)
Budget: See Budget Summary (end of this section)
Description: Speeding and speed related violations continue to be a serious
contributor to fatal and injury collisions in Oklahoma. For FY 2012, OHSO has contracted
with 7 local law enforcement agencies to address speeding in their communities. Officers
working these programs will be targeting violations such as speed above the posted limit,
speed too fast for conditions, following too closely and aggressive driving. They will patrol
54
locations which have a history of speed related collisions and speeding violations. Times may
vary according their local traffic patterns in order to address their local problem. Each of
these communities has established goals to reduce the number of fatal and serious injury
collisions in their jurisdictions. Speed Enforcement Communities include: Blanchard,
Edmond, Hugo, McAlester, Newcastle, Owasso, Purcell, and Wagoner County.
Other Police Traffic Services Programs/ Education and Awareness
Project Number: PT-12-03-20-05/ K8-12-03-28-05/ K4-12-03-01-05
Project Title: OHP Regional LEL Project
Agency: Department of Public Safety / OHP
Budget: $357,043.33 Section: 402
$35,541.67 410
$72,809.73 406
Description: The OHP LEL‘s will implement activities in support of national
highway safety goals to reduce motor vehicle related collisions, and will provide assistance
to local law enforcement as it concerns traffic enforcement. Public information and
education events along with media releases will be used to inform the public of traffic safety
issues. In addition, the OHP LEL‘s will conduct visits with local law enforcement agencies
in support of National Highway Safety initiatives including the ―Click-It or Ticket‖
mobilization and the ―Drive Sober or Get Pulled Over‖ crackdown, and will assist in post-mobilization
activity reporting.
Project Number: PT-12-02-01-03
Project Title: Alive at 25
Agency: Oklahoma Safety Council
Budget: $20,000 Section: 402
Description: The Alive at 25 training course, which was developed by the National
Safety Council, focuses on educating students of the consequences of risky driving
behaviors, including speeding, aggressive driving, seat belts, impaired driving, distracted
driving, and other important driving topics. Students will be challenged to take responsibility
of their driving behavior, consider the outcomes of peer pressure, and identify driving
hazards and potentially dangerous road conditions. The course, designed as an early
intervention program, seeks to educate young drivers on these topics and Oklahoma's
Graduated Drivers Licensing laws, and encourage young drivers to adopt safe driving
practices. The Oklahoma Safety Council will contract with certified Alive at 25 instructors to
implement the Alive at 25 program curriculum in Oklahoma City, Enid and Lawton.
Approximately 80 classes will be taught with a maximum of 25 students per class, for a total
of 2,000 students receiving this education.
55
Project Number: PT-12-07-01-00
Project Name: Police Traffic Services Program Area Management
Agency: OHSO
Budget: $329,966.86 Section 402
Program management for projects within the Occupant Protection Program Area will be
provided by the following personnel positions to monitor and oversee programs.
Travel and training may be included in the project for monitoring, workshops, and seminars
100% OHP LEL 25% Chief, Plans and Programs
60% One Program Manager 20% Two Program Managers
55% One Program Manager 10% One Program Manager
25% One Program Manger
Safe Communities Groups
The Oklahoma Highway Safety Office supports the Safe Communities (SC) concept. The
two long standing SC groups in the state include the Metro Area Safe Communities Council
(MATSC) and the Tulsa Area Safe Communities Group. These two entities have been very
proactive in traffic safety initiatives such as taking the lead in press events and support of
national mobilizations in their respective regions. Since FY 2008, this office has helped
establish three other SC groups; the Southeastern Oklahoma Traffic Safety Committee
(SOTSC), the Green Country Traffic Safety Committee (NE Oklahoma) and more recently
the Northern Oklahoma Safe Communities Committee (NOTSC). All of these groups play a
major role in OHSO‘s collision reduction programs. As an added incentive for agency
participation, OHSO funds traffic safety educational programs for officers/ agencies who
regularly participate in Safe Community activities.
Police Traffic Services: Budget Summary
Pro ject N umbe r Project Name Bud get Budget Source
PT- 12- 02- 01- 03 OK Safety Council 20,000.00 Section 402
PT- 12- 03- 01- 04 Ada PD 18,000.00 Section 402
PT- 12- 03- 03- 11 Bixby PD 20,000.00 Section 402
K8- 12- 03- 03- 11 Bixby PD 20,000.00 Section 410
PT- 12- 03- 04- 12 Broken Arrow PD 41,500.00 Section 402
K8- 12- 03- 05- 12 Broken Arrow PD 20,000.00 Section 410
PT- 12- 03- 07- 01 Catoosa PD 15,000.00 Section 402
PT- 12- 03- 08- 05 Collinsville PD 19,800.00 Section 402
PT- 12- 03- 11- 03 Drumright PD 15,000.00 Section 402
PT- 12- 03- 14- 01 Glenpool PD 12,000.00 Section 402
PT- 12- 03- 16- 02 Kiowa Co SO 15,000.00 Section 402
PT- 12- 03- 18- 01 Lincoln Co SO 20,000.00 Section 402
PT- 12- 03- 20- 05 OHP - LELs 357,043.33 Section 402
K4- 12- 03- 01- 05 OHP - LELs 72,809.73 Section 406
56
K8- 12- 03- 31- 05 OHP - LELs 35,541.67 Section 410
PT- 12- 03- 23- 04 Piedmont PD 14,400.00 Section 402
PT- 12- 03- 24- 05 Ponca City PD 26,550.00 Section 402
K8- 12- 03- 35- 05 Ponca City PD 7,500.00 Section 410
PT- 12- 03- 25- 02 Pottawatomie Co SO 16,200.00 Section 402
PT- 12- 03- 26- 11 Sapulpa PD 47,700.00 Section 402
PT- 12- 03- 32- 02 Wewoka PD 10,000.00 Section 402
PT- 12- 03- 90- 00 State Match 997,918.25 State of Oklahoma
PT- 12- 03- 98- 02 LE Equipment Grants 90,000.00 Section 402
PT- 12- 03- 99- 00 Mobilization Incentives 48,000.00 Section 402
PT- 12- 05- 01- 08 OU Conference Planners 95,000.00 Section 402
K8- 12- 05- 01- 08 OU Conference Planners 20,500.00 Section 410
PT- 12- 07- 01- 00 Program Area Management 329,966.86 Section 402
K4- 12- 04- 02- 00 PT PI&E 3,000.00 Section 402
K4- 12- 05- 03- 00 Web page 10,000.00 Section 402
K4- 12- 07- 01- 00 Program Area Management 1,440.00 Section 402
K8- 12- 07- 02- 00 State Match 310,625.01 State of Oklahoma
402 Total
1,231,160.19
406 Total 87,249.73
410 Total 103,541.67
State Funds Total 1,308,543.26
Total All Funds 2,730,494.85
Speed Enforcement Services: Budget Summary
P roject Numb er Project Name Budget Budget Source
SE- 12- 03- 01- 02 Blanchard PD 9,000.00 Section 402
SE- 12- 03- 02- 14 Edmond PD 30,000.00 Section 402
K8- 12- 03- 14- 14 Edmond PD 30,000.00 Section 410
SE- 12- 03- 03- 04 Hugo PD 15,000.00 Section 402
SE- 12- 03- 04- 04 McAlester PD 30,000.00 Section 402
SE- 12- 03- 05- 02 Newcastle PD 9,000.00 Section 402
SE- 12- 03- 06- 07 Owasso PD 63,000.00 Section 402
SE- 12- 03- 07- 03 Wagoner Co SO 25,000.00 Section 402
SE- 12- 03- 08- 08 Purcell PD 9,000.00 Section 402
K8- 12- 07- 02- 00 State Match 90,000.00 State of Oklahoma
402 Total 190,000.00
410 Total 30,000.00
State Fund Total 90,000.00
Total All Funds 310,000.00
57
TRAFFIC RECORDS
Traffic Records Problem Identification
As of August 1, 2011 all district courts in Oklahoma are using an electronic system which
allows users to submit traffic citations issued in the field to the appropriate court of
jurisdiction in the same day of the offense. Not only has this allowed for timely submission
from the field, but for greatly improved integration into court records systems. This has
significantly improved the processing of citations, and has the potential to prevent future
processing backlogs.
However, Oklahoma currently lacks the ability to create timely and accessible citation and
crash location maps. Creating such an interface will allow for the timely development of
effective crash countermeasures; especially as it relates to county roads and city streets.
Integrating GPS information into crash reports and electronically submitting that information
to ODOT in an acceptable format will allow users to easily generate a variety of visual
planning tools; eventually leading to the development of a statewide DDACTS system when
linked to criminal data from the Oklahoma State Bureau of Investigation.
Traffic Records Objectives
To refine a program which will allow for the integration of GPS data into ODOT‘s SafeT
crash records system. This will not only allow for improved mapping capabilities, but for the
creation of an environment conducive to the timely development of enforcement
countermeasures.
To continue to expand the capabilities of ODOT‘s SafeT crash reporting system.
To promote the use of the successfully tested online Collision Reporting System (CRS) in
2012.
Traffic Records Strategies
Oklahoma‘s Traffic Records Coordinating Committee has developed a 5 year plan for
improving traffic records. Their overall strategies include:
 Assisting in the coordination and guidance of the planning and implementation of the
various OK traffic records systems to improve information quality and quantity.
 Providing recommendations concerning the implementation of a strategic plan for
improvement of the States‘ records systems.
 Assisting in the transfer of related information on technology and systems through
meetings and forums
 Providing recommendations to the various agencies on systems enhancements and
linkages
 Facilitating the exchange of information among partners of the Council
58
Traffic Records Projects
Project Number: K9-12-06-01-05
Project Title: State Data Linkage Project
Agency: Oklahoma State Health Department
Budget: $108,000 Section: 408
Description: This cooperative agreement with the Oklahoma State Department of
Health provides support for data linkage projects through the continuation of a data linkage
network of linked crash and injury data. It facilitates access to data for support of NHTSA
affiliated research priorities. Through the network, Oklahoma will develop, produce and
publish a series of standardized reports and fact sheets useful within the traffic safety and
injury prevention communities at state, local and national levels.
Project Number: K9-12-06-02-06
Project Title: OU Software Development & Integration Project/ PARIS
Agency: University of Oklahoma
Budget: $220,000 Section: 408
Description: In FY11, the University of Oklahoma School of Computer and
Electrical Engineering undertook the task of completing integration of the TraCS software
used by the OHP into the newly developed Police Automated Records Integration System
(PARIS). During FY12, OU will complete the integration process and finalize the
development of the second generation TraCS software program. In addition, OU will develop
the software necessary to further integrate and expand GPS/GIS information into the existing
PARIS software to enable the Highway Patrol, as well as other users, to potentially utilize
crash and criminal related data to better identify traffic problem areas (DDACTS), and to
track enforcement actions and time of patrol within a given geospatial area; thereby allowing
for improved data analysis to develop and plan improved crash prevention measures.
Project Number: K9-12-06-03-09
Project Title: OU Crash Reporting & Analysis
Agency: University of Oklahoma
Budget: $54,660 Section: 408
Description: This project will continue the partnership between the OHSO, ODOT
and the University of Oklahoma ITS Lab for the continued enhancement of a user-friendly
interactive software package for reporting and analyzing roadway data. The program is also
a tool for making recommendations and predicting probability of various construction and
highway enhancement projects. FY2012 enhancements will include improving the current
framework for integrating GIS/GPS data to allow for improved analysis and reporting
capabilities.
Project Numbers: K9-12-05-01-05
Project Title: DPS TraCS/Traffic Records Support
Agency: Oklahoma Dept of Public Safety
Budget: $165,000 Section: 408
59
Description: This multifaceted project involves the continued implementation and
enhancement of the Traffic and Criminal Software (TraCS) mobile data collection system.
This will provide technical support for continued improvement of Oklahoma traffic records
and on-line crash reporting systems and to provide extended services and support, through
use of temporary 100% dedicated IT employees.
Project Numbers: K9-12-05-02-00
Project Title: DPS Equipment
Agency: Oklahoma Dept of Public Safety
Budget: $8,940 Section: 408
Description: The Oklahoma Highway Patrol‘s TraCs project has greatly improved
the accuracy and timeliness of crash reporting. These section 408 funds will be used to assist
the OHP with replacement/enhancement of existing equipment. Specific equipment needs for
FY 2012 have yet to be determined. All will be within specific requirements of Section 408
and items valued at or above $5,000.00 will be approved by NHTSA Region 6 prior to
purchase.
Equipment: To be determined.
Project Number: TR-12-07-01-00
Project Name: Traffic Records Program Area Management
Agency: OHSO
Budget: $128,932.68 Section: 402
Description: Program management for projects within the Traffic Records program
area will be provided by the below listed personnel positions to manage and oversee
activities of the Traffic Records Program Area; as well as conduct appropriate analysis of
available traffic data to identify problem locations/characteristics and assist in allocating
resources to address identified problems.
100% Data Analyst
50% Program Manager
Travel and training costs will be included to allow monitoring activities to be conducted and
to provide for attendance at appropriate workshops, seminars, and conferences.
60
Project Number: DTNH22-07-H-00134
Project Name: Fatal Analysis Reporting System (FARS)
Agency: OHSO
Budget: $77,000.00 NHTSA Cooperative Agreement
Description: The Fatal Analysis Reporting System (FARS) provides a complete
census of all fatal traffic crashes and contains relevant statistics drawn from information
provided by individual FARS analysts in each State. Beginning January 1, 2006, with the
implementation of Fast FARS, analysts forward preliminary data to the national database
from fatal crashes within hours of notification by law enforcement agencies statewide. The
National Highway Traffic Safety Administration (NHTSA) publishes compilations of states‘
data in its annual Traffic Safety Facts book.
Traffic Records: Budget Summary
Pro ject N umber Project Name Budget Budget Source
TR- 12- 07- 01- 00 Program Area Management 128,932.68 Section 402
K9- 12- 06- 01- 05 OSDH Traffic Data Linkage
108,000.00 Section 408
K9- 12- 06- 02- 06 OU, Board of Regents - Software Dev
220,000.00 Section 408
K8- 12- 06- 03- 06 OU, Board of Regents - Software Dev
115,000.00 Section 410
K9- 12- 06- 03- 09 OU, Board of Regents - Crash Reporting 54,660.00 Section 408
K9- 12- 05- 01- 05 DPS - TraCS/Traffic Records Support
165,000.00 Section 408
K9- 12- 05- 02- 00 DPS - TraCS Equipment
8,940.00 Section 408
K9- 12- 07- 02- 00 State Match 139,150.00 State of Oklahoma
K8- 12- 07 02- 00 State Match 345,000.00 State of Oklahoma
DTNH22-07-H-00134 FARS Cooperative Agreement 77,000.00 Coop Agreement
402 Total 128,932.68
408 Total 556,600.00
410 Total
115,000.00
NHTSA Cooperative Agreement 77,000.00
State Funds Total 484,150.00
Total All Funds 1,246,682.68
61
RAILROAD SAFETY PROBLEM IDENTIFICATION
Oklahoma ranks near the top, nationwide, in the number of fatalities at highway rail grade
crossings. In the past 8 years there have been 534 collisions at rail grade crossings, resulting
in 89 deaths.
Railroad Safety Objectives
To reduce the number of at grade railroad crossing injuries and fatalities by 10% from 16 in
2010 to 14 in 2012 (state data); to increase the number of certified instructors in Oklahoma
from 57 in 2011 to 65 in 2012.
Railroad Safety Strategies
 Support Operation Lifesaver with railroad safety education classes.
 Support Operation Lifesaver to develop and distribute public service announcements
throughout the State using radio and television media.
 Train additional presenters for making Railway Safety presentations.
Railroad Safety Projects
Project Number: RH-12-02-01-08
Project Title: Operations Lifesaver Railroad Safety Program
Agency: Oklahoma Operation Lifesaver
Budget: $27,000 Section: 402
Description: Oklahoma Operation Lifesaver will train and certify volunteers as
―Presenters‖ to make rail grade safety presentations. Certified volunteer presenters will
make railway crossing safety presentations and conduct training throughout the state to
various groups, including law enforcement officers, school children, driver education classes,
bus drivers, professional drivers, businesses, and an array of community and civic groups.
Operation Lifesaver will work with BNSF railroad and local governmental agencies to
promote safer rail grade crossings in their communities. Oklahoma Operation Lifesaver will
use paid media for Public Service Announcements already created for promoting vehicle and
pedestrian safety at and around rail grade crossings in higher risk markets as determined by
the Project Director. Out-of-state travel funds may be used to send a person for required
training for certification as a "Presenter Trainer" in order to conduct presenter training and
certify the presenters as required by OL National.
Railroad/Highway Crossings: Budget Summary
Project Number Project Name Budget Budget Source
RH- 12- 02- 01- 08 OK Operation Lifesavers 27,000.00 Section 402
402 Total 27,000.00
Total All Funds 27,000.00
62
63
PAID MEDIA
Project Number: PM-12-02-01-06
K8PM-12-02-01-06
K6-12-02-02-06
Project Name: Statewide Traffic Safety Marketing Campaign
Agency: Brothers and Company
Budget: $145,000.00 Section: 402
$270,000.00 Section: 410
$10,662.82 Section: 2010
Description: This project will develop and produce a marketing strategy to
address impaired driving, occupant protection and motorcycle safety issues in
Oklahoma. Secondary messages may include other areas of concern such as distracted
driving, child passenger safety, bicycle/pedestrian safety. Through an advertising agency,
appropriate media spots such as radio, television, Internet and billboard will be produced, as
well as occasional print materials. A portion of the project funds will be used to buy air time
and leverage additional donated air play.
The contractor will be required to recommend, initiate and foster partnerships with the
Department of Public Safety, Oklahoma Highway Safety Office, trade associations,
chambers of commerce, businesses and other governmental entities to maximize exposure
and awareness of the appropriate campaign. The contractor will be responsible for
developing and creating a marketing campaign focused on the promotion of increased
enforcement, reduction of fatalities and injuries, and implementation of the campaign, once
creative concepts/designs have been approved by the OHSO. The contractor will be
responsible for conducting a statewide survey in order to evaluate the public’s
awareness and attitudes regarding impaired driving, occupant protection and speeding.
The results will be reviewed in order to assist with the development of future
countermeasures.
The contractor will be required to provide the OHSO with the number of paid airings devoted
to each announcement and the estimated size of audience, based on Arbitron or Nielsen
ratings. In addition, a more extensive assessment to measure target audience reaction will be
created by the contractor. Acceptable evaluation standards include, but are not limited to,
mail surveys, telephone surveys, focus groups, mall intercept interviews, direct mailings,
call-in centers, newspaper polls, household interviews, the ―before and after‖ approach,
Internet tracking, and the control region approach.
Section 410 funds will be used to support impaired driving programs such as the “Drive
Sober or Get Pulled Over” mobilization. Section 2010 funds will be used to support
motorcycle safety and awareness programs (as allowed under Section 2010). Section 402
funds will be used for occupant protection and other appropriate messaging.
64
SPORTS MARKETING
Project Number: Multiple
Project Name: Multiple
Agency: OHSO
Budget: See Paid Media Budget Summary
This project consists of multiple components to develop a series of year-round integrated
marketing communications activities that build upon, leverage and maximize the impact of
the major enforcement and paid advertising campaigns. The activities in this project will
communicate traffic safety messages to the public through sports venues, and will
proactively encourage behavioral change that will save Oklahoma lives. Through event
marketing, television, radio, venue signage, printed materials and Internet, this project is
designed to communicate our traffic safety messages as efficiently as possible.
A variety of sports marketing venues and vendors have been selected based on the maximum
impact on appropriate target audiences (determined by statewide data). Primary messaging
will be directed at Impaired Driving, Motorcycle Safety and Occupant Protection.
Sports marketing through appropriate vendors will reach sports fans and the University of
Oklahoma, Oklahoma State University, Tulsa University, and the OKC Redhawks.
Other Marketing Efforts
The OHSO is also developing a ―new media‖ approach to marketing that will involve an
agency Facebook© page, enhanced Web advertising (in conjunction with existing
mobilizations/projects), a YouTube© channel and possibly a Twitter© account. The goal of
this social media marketing project is to support the OHSO‘s vision and mission by
promoting highway safety messages that will reach a large audience within our targeted
demographic (typically, males age 18-24, but also a wide range of readers/viewers).
Because of the age, interests, and information-gathering methods of the OHSO‘s target
audience, we are seeking to employ the means of communication that are relevant, engaging
and time-sensitive. A robust Web presence will enable us to promote expedient messages
related to drug/alcohol impairment, occupant protection, child passenger safety, seat belt
usage, distracted driving, motorcycle safety, and other project/interest areas.
65
Paid Media: Budget Summary
Pro ject N umbe r Project Name Budget Budget Source
PM- 12- 02- 01- 06 Media - Brother & Co 145,000.00 Section 402
K8PM- 12- 02- 01- 06 Media - Brother & Co 270,000.00 Section 410
K6- 12- 02- 02- 06 Media - Brother & Co 10,662.82 Section 2010
Sports Marketing
K4- 12- 02- 01- 00 Redhawks 29,750.00 Section 406
K4- 12- 02- 01- 00 HS Rodeo 2,000.00 Section 406
K8PM- 12- 02- 02- 00 Learfield - OSU 118,000.00 Section 410
K8PM- 12- 02- 02- 00 Learfield - OU 188,100.00 Section 410
K8PM- 12- 02- 02- 00 Learfield - Tulsa Golden Hurricanes 16,500.00 Section 410
K8PM- 12- 02- 02- 00 Redhawks 29,750.00 Section 410
K8PM- 12- 02- 02- 00 Thunder 155,000.00 Section 410
K8- 12- 07- 02- 00 State Match 2,332,050.00 State of Oklahoma
402 Total 145,000.00
406 Total 31,750.00
410 Total 777,350.00
2010 Total 10,662.82
State Funds Total 2,332,050.00
Total All Funds 3,296,812.82
66
Combined Messaging to Reduce Unrestrained and Impaired Driving
Fatalities and Injuries
Project Number: NHTSA Cooperative Agreement DTNH22-10-H-00329
Project Name: Joint Messaging Project
Agency: OHSO
Budget: $211,213.60 Section 403
Oklahoma is partnering with NHTSA to evaluate a program which will: 1) Develop and test
an umbrella evergreen enforcement message (seat belts, alcohol and speed) and strategic
communications plan that can be used to publicize a variety of enforcement efforts and to
2) Incorporate this new message into existing high visibility enforcement efforts to assess
its effect on occupant protection and impaired driving.
FY 2011 was the first year of this multiyear project and included negotiation, planning and
program development. FY 2012 is the second year and will commence program
implementation. NHTSA will be creating, testing and marketing a new joint messaging
campaign. OHSO will provide program coordination, including a high visibility enforcement
program along a preselected population center of the State, data collection and earned media
activities. In addition to the enforcement efforts of the Oklahoma Highway Patrol, OHSO
plans to provide additional funding to approximately 40 law enforcement agencies along this
corridor to be used during three High Visibility Enforcement waves. Two of these waves will
be conducted prior to NHTSA‘s existing HVE initiatives and one will be a standalone state
initiative.
An analysis of historic information, program activity data, outcome data and other pertinent
factors will be conducted by a NHTSA contractor in order to evaluate the project‘s successes
and the potential to replicate this program.
Annual
Budget FY 2012
Personnel $15,192.15
Enforcement $190,343.00
Media $4,615.00
Indirect
7% (personnel
costs) $1,063.45
Total $211,213.60
67
APPENDIX
A-1
STATE CERTIFICATIONS AND ASSURANCES
Failure to comply with applicable Federal statutes, regulations and directives may
subject State officials to civil or criminal penalties and/or place the State in a high
risk grantee status in accordance with 49 CFR 18.12.
Each fiscal year the State will sign these Certifications and Assurances that the State
complies with all applicable Federal statutes, regulations, and directives in effect with
respect to the periods for which it receives grant funding. Applicable provisions
include, but not limited to, the following:
23 U.S.C. Chapter 4 - Highway Safety Act of 1966, as amended
49 CFR Part 18 - Uniform Administrative Requirements for Grants and
Cooperative Agreements to State and Local Governments
23 CFR Chapter II - (§§1200, 1205, 1206, 1250, 1251, & 1252) Regulations
governing highway safety programs
NHTSA Order 462-6C - Matching Rates for State and Community Highway
Safety Programs
Highway Safety Grant Funding Policy for Field-Administered Grants
Certifications and Assurances
Section 402 Requirements
The Governor is responsible for the administration of the State highway safety
program through a State highway safety agency which has adequate powers and is
suitably equipped and organized (as evidenced by appropriate oversight procedures
governing such areas as procurement, financial administration, and the use,
management, and disposition of equipment) to carry out the program (23 USC 402(b)
(1) (A));
The political subdivisions of this State are authorized, as part of the State highway
safety program, to carry out within their jurisdictions local highway safety programs
which have been approved by the Governor and are in accordance with the uniform
guidelines promulgated by the Secretary of Transportation (23 USC 402(b) (1) (B));
At least 40 per cent of all Federal funds apportioned to this State under 23 USC 402
for this fiscal year will be expended by or for the benefit of the political subdivision
A-2
of the State in carrying out local highway safety programs (23 USC 402(b) (1) (C)),
unless this requirement is waived in writing;
This State's highway safety program provides adequate and reasonable access for the
safe and convenient movement of physically handicapped persons, including those in
wheelchairs, across curbs constructed or replaced on or after July 1, 1976, at all
pedestrian crosswalks (23 USC 402(b) (1) (D));
The State will implement activities in support of national highway safety goals to
reduce motor vehicle related fatalities that also reflect the primary data-related
crash factors within the State as identified by the State highway safety planning
process, including:
National law enforcement mobilizations,
Sustained enforcement of statutes addressing impaired driving, occupant
protection, and driving in excess of posted speed limits,
An annual statewide safety belt use survey in accordance with criteria
established by the Secretary for the measurement of State safety belt use
rates to ensure that the measurements are accurate and representative,
Development of statewide data systems to provide timely and effective
data analysis to support allocation of highway safety resources.
(23 USC 402 (b)(1)(E));
The State shall actively encourage all relevant law enforcement agencies in the
State to follow the guidelines established for vehicular pursuits issued by the
International Association of Chiefs of Police that are currently in effect. (23 USC
402(l)).
Other Federal Requirements
Cash drawdowns will be initiated only when actually needed for disbursement. 49
CFR 18.20
Cash disbursements and balances will be reported in a timely manner as required by
NHTSA. 49 CFR 18.21.
The same standards of timing and amount, including the reporting of cash
disbursement and balances, will be imposed upon any secondary recipient
organizations. 49 CFR 18.41.
Failure to adhere to these provisions may result in the termination of drawdown
privileges.
The State has submitted appropriate documentation for review to the single point of
contact designated by the Governor to review Federal programs, as required by
Executive Order 12372 (Intergovernmental Review of Federal Programs);
A-3
Equipment acquired under this agreement for use in highway safety program areas
shall be used and kept in operation for highway safety purposes by the State; or the
State, by formal agreement with appropriate officials of a political subdivision or
State agency, shall cause such equipment to be used and kept in operation for
highway safety purposes 23 CFR 1200.21
The State will comply with all applicable State procurement procedures and will
maintain a financial management system that complies with the minimum
requirements of 49 CFR 18.20;
Federal Funding Accountability and Transparency Act (FFATA)
The State will comply with FFATA guidance, OMB Guidance on FFATA Subward
and Executive Compensation Reporting, August 27, 2010,
(https://www.fsrs.gov/documents/OMB_Guidance_on_FFATA_Subaward_and_Exec
utive_Compensation_Reporting_08272010.pdf) by reporting to FSRS.gov for each
sub-grant awarded:
Name of the entity receiving the award;
Amount of the award;
Information on the award including transaction type, funding agency, the North
American Industry Classification System code or Catalog of Federal Domestic
Assistance number (where applicable), program source;
Location of the entity receiving the award and the primary location of
performance under the award, including the city, State, congressional district, and
country; , and an award title descriptive of the purpose of each funding action;
A unique identifier (DUNS);
The names and total compensation of the five most highly compensated offi