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  • All fields: Trip;*
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    • Oklahoma tourism segmentation

    • Tourism--Oklahoma--Marketing.;Market segmentation.
    • In an effort to better understand the consumer marketplace and create more actionable marketing communications, the Oklahoma Tourism and Recreation Department and Ackerman McQueen partnered with TNS to implement a consumer segmentation.;The study...
    • OTRD study of winter Texans.

    • Tourist trade--Oklahoma.;Tourism--Oklahoma--Public opinion.;Retirees--Travel--Oklahoma--Public opinion.;Retirees--Texas--Attitudes.;Public opinion--Texas.
    • "The Oklahoma Tourism and Recreation Department has been interested in targeting Winter Texans for many years. A recent survey conducted by Decision Analysts confirmed that Winter Texans were prime prospects to visit the state."

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OK