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TravelOK.com Data Engine
User GuideSince it’s debut in January 2010, TravelOK.com has seen an average of over 150,000 visitors with at least a million page views per month! These virtual tourists have used the many tools available on the site to plan their trip to Oklahoma. In June 2011 alone, 92,888 photo slideshows were viewed and 45,519 videos showed potential guests what our great state is all about. TravelOK.com visitors can print coupons, download maps and menus and even click through to social media sites for their favorite attraction, event, lodging property or restaurant.
None of this would be possible without you...the tourism industry professional that fuels TravelOK.com with your listings. We hope this Data Engine User Guide will help you build the type of listing that benefits you the most. We are here to help, so feel free to contact us with your concerns or questions. As always, we’ll do our best to help you get those visitors through your doors.
The TravelOK.com Interactive Team
Jennifer Kalkman –Director of Marketing Operations –Jennifer@TravelOK.com
Rose Bemo –Digital Marketing Liaison & Help Desk –Rose@TravelOK.com
Erin Jasmer –Digital Content Editor –Erin@TravelOK.comTo access your listing in the TravelOK.com Data Engine, go to http://data.travelok.comand login. If you need your login details, email Rose@TravelOK.com.
*Add this page to your favorites list to easily update your listing anytime.
*Simply type in your name to record who made the changes in this session and click Set Signature.*For convenience, passwords can be changed at the first login or any time.
Tip: For security purposes, passwords should be updated if there is a change in staffing within the organization.
*Changes made to your listing do NOT automatically appear live on the site and are processed as soon as possible . If you need an immediate change, please email Erin@TravelOK.comand she’ll be happy to accommodate you. Ok, you’re signed in...now what do you do? Please start by reviewing each of the 12 modules for accuracy and add any missing details that you want your listing to have on TravelOK.com.
1.Business Information Module This module contains the corebusiness information that is displayed on TravelOK.com. To begin your review, click the blue Edit button.1. Don’t forget to hit the Map Address button so that your Google map will appear correctly with your listing.
*If Mailing Address is the same as physical address, be sure to check this box. Mailing address does NOT appear on the TravelOK.com...it is only used for industry mail outs.
2. If your Google map is not
accurate based on your physical address, just click on the balloon and move to the correct location.
*Websites of all types are important; business site, booking website for reservations, mobile website for handheld devices –list ‘emif you have ‘em!*If a destination is part of a national chain, like a restaurant or hotel, and correspondence needs to be directed to the corporate office instead of the Oklahoma location, enter that information here. This is only for our records and won’t be visible online.
*Don’t fudge on your highway corridor location...enter ONLY those within 5 miles of your front door.
*If you have set hours, enter them in the boxes. If you have special circumstance hours, feel free to list exceptions in the Hours Notes box. If you are by appointment only, put this in Hours Notes also.
*Don’t forget to hit the Save button to save changes and move to the next module.2. Amenities Module
This module gives you the ability to list features of your location, attraction or event. To update this module, select the Edit button and then click the amenities that apply to you and they will turn gray.
Tip: If your destination has an amenity that is unique or not included in the list provided, please include that special feature in your description.
*This Amenities Module example is for a restaurant and each listing will have a slightly different list of amenities, based on their category. For instance, if you have an event, there will be an amenity option for admission prices and group tours.
Tip: It is very important to always click the Edit button in this module because once you do, there will be many amenities to choose from that you won’t see until you open the module up for editing. As always, remember to hit the Save button after editing.3.Descriptions ModuleThis module allows you to provide unique information about your location, attraction or event. Get creative and paint a ‘word picture’ that will intrigue potential visitors and help web users find you on TravelOK.com.
*After you click the Edit button, you will find a link for tips and style guidelines for your description. Read it for good advice.
*Don’t forget to use the Spell-check tool that we’ve provided to help you write the very best description.Module Verification –Green is Good!
In the future, the text information for our OTRD publications will come directly from the data engine. To insure that we print only the most up to date information, verification will be required.
The example above shows the Descriptions Module has been verified and the bar has turned green. The Contacts Module still needs to be reviewed and verified and the red bar will appear until that is done. 4. Contacts Module–This module gives you the ability to list several contacts and make sure that you can be contacted properly by visitors and OTRD.
*Most listings have a Primary Contact for their organization...if you have different contacts for different functions, use this tool to create a contact list.
*When someone leaves a comment on your page or when you need vital info from us, don’t you want to know? Click these boxes, PLEASE?*Include phone, fax, email and choose the way you like to be contacted...email is our favorite!Don’t forget to hit Save!5.Maps & Menus ModuleThis module is a great way to further promote your destination by uploading maps, menus, vendor applications, floor plans, etc.
*To add a document, click the Add Document button then click Browse.
*The document that you can use in the Maps & Menus Module must be a PDF file and can be no larger than 15 MB in size. *If you need help converting a file to a PDF format check out these links.
Here is the screen that will appear and then you just select which file you’d like to upload and click the Open button. After the file name populates the field, click the Upload button.*Don’t forget to check this box to display your documents on your listing.
* If you’re done uploading documents, click Save. If you have several PDF files to upload, click Save and Add Another and keep working.
*If you messed up and uploaded the wrong document, click Cancel Document Upload and try again!
*You can upload up to 120 PDF files and manage them any way you’d like. If one becomes out of date or your menu changes, just delete the file and re-load the current one.6.Photos ModuleThis module enable you to include images of your location, attraction or event. Color photos are a great way to showcase your destination and having a photo viewer on your listing may be the deciding factor when someone is planning an Oklahoma getaway. Each listing on TravelOK.com has the capability of displaying up to 120 photos!*Tips for Uploading Photos
1.Click the Add Photo button.
2.Select the Browse button and choose a photo file from your computer’s dialog box that will pop up.
3.Click the Upload button.
Helpful Hints: Please try to crop out photo time and date stamps before uploading images for a more professional appearance. If you’re a restaurant, let’s see yummy food photos! If you’re a lodging property, how about some pool or hot tub shots?Tips for Uploading Photos, cont.
4.Photos must be in the JPG format.
5.Photos must be 15 MB or less in size.
6.Captions should be added to engage your audience.
7.Click the Display on TravelOK.com button to show the photo on your listing.
8.If you want this photo to be the first to appear in your photo viewer slideshow, choose the Make Primary Photo button.
9.Hit Save button if you’re done or if you have several photos to upload click the Save and Add Another button.
10.If you messed up and uploaded wrong image, just click the Cancel Photo Upload button and try again!
Friendly reminder: Your photo will NOT appear on TravelOK.com until approval by our interactive team.7.Videos ModuleThis module allows you to upload up to 120 videos of your location, attraction or event.
Video uploading is just like the photo upload module. Click Add Video button, browse your computer for the video file and select the Save button.Remember to click the Display on TravelOK.com box to show your video. If you have more than one video, choose the Make Primary Video box for the one you want to appear first on your page. If you’re done with videos, hit the Save button or the Add Another Video button to upload more. And as always, if you mess up just click the Cancel Video Upload button and start again.8.360 Links Module360 degree tours take the world on a virtual visit of your destination. For a sneak peek at how others are using this feature to their benefit, visit www.newspin360.netand click the Portfolio tab.
*You can upload up to 120 virtual tours of your destination. Click the Add button, name the virtual tour, enter the URL for your 360 tour, click the box to Display on TravelOK.com, select the Make Primary 360 box if applicable and hit Save. It’s that easy!9.Deals Module–This module give you the tools necessary to post deals and packages.*Deals or special offers are bona fide savings from normal pricing expressed as a dollar off amount, percentage savings amount or a ‘buy x, get x free’ offer.*Packages feature more than one industry member offering accommodations, meals, admission, services, etc. for one price. The package can be paid for at one location. Package deals need to explain what elements are part of the package and state the price of the package. There’s no requirement here of savings, just stating the all-inclusive price for the elements contained in the package and telling where it can be purchased.*All deals must have a valid start date and end date. Include any disclaimers, blackout dates and other conditions and a promo code if necessary.*Coupons are also an option on TravelOK.com but handled differently. Web-ready artwork in JPG format must be provided to the Interactive Team. Artwork must be roughly a horizontal rectangle in order to fit in the display. The image must be able to be sized down for a thumbnail display and sized up for a detail view and must print without losing formatting. Coupon guidelines are just like deals.*Something to think about with deals, packages and coupons –Not only does your deal, package or coupon appear on your TravelOK.com listing page but it also appears in the Deals & Coupons section of the website, your city page (if your city has a profile page) and any other subject landing pages that you’re associated with...for instance museums, etc.Add a photo to that deal!
Disclaimers are important to ensure a great customer experience.
When the deal expires, it just falls off the site...you don’t have to do a thing!10. Events Module –This module will allow you to list events held at your destination. This module would generally be used for events that are smaller or community events that would NOT qualify to be listed in the Festivals & Events section of TravelOK.com.
*Select the Add New Event button and fill in the blanks with your event details.
*Please keep in mind –this event information will only appear on your page on TravelOK.com. A good description is always key in attracting visitors.
Remember these buttons!
Have you used our convenient online event form yet? No more paper forms or faxing of said paper forms –Hurray!www.TravelOK.com/event_form11. Social Media Module –The 21stcentury seems to be all about social media and how you connect with your customers. TravelOK.com gives you the ability to keep all your fans, followers and friends updated and find more of all the above by providing a link from your TravelOK.com listing to your social media page!Choose the type of social media site that you use and you can actually have a link for each one of them that you use on your page!After you select the site, enter everything that comes after the .com/ portion of your social media site URL.For instance: www.twitter.com/travelok12.Comments Module –This module will give you the ability to read and respond touser comments, track listing page visits and click-thru statistics.
Click-thru reports with site visit dates
Thank you for your interest in TravelOK.com. We’ve covered the basic modules of the data engine and we hope that it will assist you in updating and maintaining your listing details. We look forward to working with you and helping you become an integral part in the Oklahoma tourism industry. If you have comments, concerns or questions about the data engine or TravelOK.com, please don’t hesitate to contact our help desk by email Rose@TravelOK.comor by phone at (405) 230-8410.Thank you again for making our state great!
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